Responsibilities

• Own and deliver the product marketing and launch strategy.
• Develop compelling positioning, messaging and customer-focused content.
• Identify target markets, applications and commercial opportunities.
• Plan engaging campaigns, exhibitions, webinars and digital launch activity.
• Create sales and marketing materials, including website content, presentations, case studies and datasheets.
• Work with sales teams and distributors to generate leads and convert interest into opportunities.
• Gather customer and market insight to influence pricing, packaging and future product development.
• Assess, recruit and develop specialist distributor partners for this new product line, building a strong international network that can support its commercial growth.
• Monitor campaign performance, competitor activity and the commercial pipeline.
• Become a knowledgeable and enthusiastic product champion, internally and externally.

Requirements

• Strong experience in product positioning, launch planning, content creation and campaign delivery.
• Sales awareness and an understanding of lead generation, pricing and conversion.
• Experience marketing technical, scientific, industrial or laboratory products.
• The ability to turn technical information into clear, engaging customer benefits.
• Experience creating digital content, presentations, datasheets and case studies.
• Confidence working with sales teams, technical colleagues, distributors and international partners.
• Excellent communication, organisation and project management skills.
• Flexibility to travel within the UK and internationally.

Preferred

• Experience launching technical products, using CRM and marketing automation tools, delivering exhibitions or webinars, or working within gas analysis, environmental monitoring or scientific instrumentation would be advantageous.

Benefits

• Benefits including Perkbox, Cycle to Work, an Electric Car Scheme and on-site charging.