Responsibilities

• Translate complex product capabilities into simple, compelling customer value propositions.
• Develop clear, differentiated positioning and messaging for products, propositions and experiences.
• Define target audience segments, needs, and pain points, setting clear upfront strategic principles.
• Shape how products are communicated across digital experiences, CRM, media, app stores and onsite surfaces.
• Lead end to end go-to-market planning for new and existing product capabilities.
• Build launch strategies spanning awareness, acquisition, and engagement, strategically mapping the channel mix and creative output.
• Take hands-on ownership of delivery, collaborating across teams to execute multi-channel campaigns seamlessly and ensuring every asset meets a perfect standard.
• Partner with Product Managers to influence roadmap priorities through customer insight and market understanding.
• Develop a deep understanding of customer behaviours, competitor activity and market trends.
• Use quantitative and qualitative insight to identify opportunities for growth and optimisation.

Preferred

• Deep customer empathy
• Commercial thinking
• Storytelling excellence
• Strong product understanding
• Ability to thrive in fast-moving, cross-functional environments
• Collaborative communicator
• Analytical & performance-driven approach

Benefits

• Health & Wellbeing: Private medical insurance with option to add your family, Digital GP appointments, market-leading family policies, mental health support, discounted gym memberships, dental insurance, and more.
• Spend & Save: Annual bonus scheme split between personal and business objectives, recognition with reward platform, up to 7% matched pension contributions, 15% Ocado discount, 20% M&S discount, free breakfast every day in the office, electric vehicle leasing scheme, and free shuttle bus from Hatfield station to the office.
• Never miss the moments that matter: Hybrid working, 26 days holiday plus 8 flexible bank holidays, options to buy extra holiday, 2 weeks work from anywhere, and lifestyle break opportunities.