Senior Product Marketing Manager
jamf
London, UK (Remote)
In-houseSenior level5+ years exp.
2 days ago
Product Marketing Manager
Hatfield, Hertfordshire, UK (Hybrid)
Salary Not AvailableManagerPermanent
Posted 1 month ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the product marketing engine by translating capabilities into customer value, shaping positioning, and steering end-to-end GTM with cross-functional delivery; anchor decisions in customer insight, market trends, and channel mix to drive adoption and growth.
- Own go-to-market planning for new and existing capabilities across a cross-functional team.
- Shape positioning, messaging, and audience definitions to drive launch readiness and multi-channel activation.
- Use customer insight and market trends to identify growth opportunities and measure impact through experiments and analytics.
Job Description
Responsibilities
- Translate complex product capabilities into simple, compelling customer value propositions.
- Develop clear, differentiated positioning and messaging for products, propositions and experiences.
- Define target audience segments, needs, and pain points, setting clear upfront strategic principles.
- Shape how products are communicated across digital experiences, CRM, media, app stores and onsite surfaces.
- Lead end to end go-to-market planning for new and existing product capabilities.
- Build launch strategies spanning awareness, acquisition, and engagement, strategically mapping the channel mix and creative output.
- Take hands-on ownership of delivery, collaborating across teams to execute multi-channel campaigns seamlessly and ensuring every asset meets a perfect standard.
- Partner with Product Managers to influence roadmap priorities through customer insight and market understanding.
- Develop a deep understanding of customer behaviours, competitor activity and market trends.
- Use quantitative and qualitative insight to identify opportunities for growth and optimisation.
Preferred
- Deep customer empathy
- Commercial thinking
- Storytelling excellence
- Strong product understanding
- Ability to thrive in fast-moving, cross-functional environments
- Collaborative communicator
- Analytical & performance-driven approach
Benefits
- Health & Wellbeing: Private medical insurance with option to add your family, Digital GP appointments, market-leading family policies, mental health support, discounted gym memberships, dental insurance, and more.
- Spend & Save: Annual bonus scheme split between personal and business objectives, recognition with reward platform, up to 7% matched pension contributions, 15% Ocado discount, 20% M&S discount, free breakfast every day in the office, electric vehicle leasing scheme, and free shuttle bus from Hatfield station to the office.
- Never miss the moments that matter: Hybrid working, 26 days holiday plus 8 flexible bank holidays, options to buy extra holiday, 2 weeks work from anywhere, and lifestyle break opportunities.
Ocado Retail
We’re the world’s dedicated online supermarket, committed to bringing more of what matters to our customers: unbeatable choice, unrivalled service, reassuringly good value.
