Product Marketing Manager

Responsibilities

• Own positioning and messaging. Develop and maintain a clear, differentiated story for IntentOne, translating technical capabilities into business value across audiences, sectors and use cases.
• Build buyer and user understanding. Research their priorities, buying criteria, objections and adoption needs. Turn those insights into practical recommendations for Product, Sales and Marketing.
• Lead competitive and ecosystem intelligence. Track alternatives and market developments, identify where IntentOne has an advantage, and create useful competitive guidance for live sales opportunities.
• Develop audience propositions. Build distinct propositions for enterprise and mid-market customers, with relevant messaging, evidence and paths to value.
• Turn customer outcomes into proof. Work with customer-facing teams to identify and validate results, then develop case studies, proof points and value stories that support buying decisions.
• Support product launch planning. Coordinate positioning, audience priorities, enablement and market readiness for new capabilities. Review performance and apply what we learn.
• Evangelisation. Drive internal training, release briefings and customer or partner sessions to build confidence in how IntentOne is understood, demoed and sold.
• Equip Sales to win. Create and maintain presentations, product narratives, battlecards and objection-handling material. Support priority deals and learn from customer conversations, wins and losses.
• Guide marketing execution. Give colleagues clear messaging and evidence to use across campaigns, content, the website and events.
• Partner with the AI Transformation Lead and the VP of Design. Maintain accurate product inputs, prompts and templates that generate consistent sales and marketing materials at scale.

Requirements

• At least five years of dedicated B2B product marketing experience, with the depth and ownership needed for a senior role.
• Experience marketing a technical product to business buyers, making complex capabilities understandable and commercially relevant.
• Evidence of owning positioning from research through launch, evaluation and refinement.
• Strong customer, buyer and competitive research skills.
• Excellent writing, with the ability to develop persuasive messaging, propositions and sales material yourself.
• Commercial judgement and an understanding of how product marketing contributes to pipeline, conversion and revenue.
• Confidence working across Product, Sales and Marketing, challenging assumptions constructively and building agreement.
• The ability to prioritise and follow through in a small, ambitious team.
• Enterprise and self-serve or product-led routes to market, including activation and trial-to-paid conversion.
• Category positioning or category creation.

Benefits

• Flexible working
• Private medical insurance, depending on eligibility
• Free breakfast daily (when in the office)
• 26 days holiday (increasing with service)
• Pension scheme
• Income Protection with Employee Assistance Programme
• Life Assurance
• Higher than statutory maternity/paternity benefits
• Work socials
• Wellbeing programme