Responsibilities

• Positioning and messaging: Define and continuously strengthen Matomo's positioning, messaging and value propositions, translating technical capabilities into clear customer and business value.
• Customer and market insight: Build a systematic understanding of our customers, buyers and markets using customer research, sales conversations, support feedback, product usage and market intelligence. Turn those insights into stronger ICPs and personas, messaging, go-to-market decisions and actionable input for Product.
• Go-to-market strategy: Own product marketing strategy and planning for key product and feature launches, partnering with Product, Sales and Marketing from early positioning through launch and adoption.
• Prioritisation and commercial judgement: Make informed trade-offs across product launches, sales opportunities, customer needs and strategic marketing priorities, focusing product marketing effort where it can create the greatest customer and business impact.
• Sales enablement: Give Sales the narratives, competitive intelligence and tools they need to sell effectively across acquisition, expansion and renewal, including pitch materials, battlecards, persona guidance and value/ROI frameworks.
• Market and competitive intelligence: Build a strong understanding of the analytics market, customer needs and competitive landscape, turning insight into recommendations for positioning, packaging, pricing, product strategy and go-to-market decisions.
• Product adoption: Partner across Marketing, Product and Customer teams to improve how customers discover, understand and adopt Matomo's capabilities throughout their lifecycle.
• Message consistency: Ensure Matomo's product story is expressed consistently across our website, campaigns, content, launches and sales conversations, while adapting it appropriately for priority markets and audiences.

Requirements

• 5+ years experience in product marketing in a B2B SaaS or technology environment, with a track record of owning positioning, messaging and go-to-market strategy.
• Strong experience turning customer, market and competitive insight into clear ICPs, value propositions and differentiated product narratives.
• Demonstrated success leading go-to-market initiatives and product launches across Product, Marketing and Sales.
• Experience building sales enablement that improves the quality of customer conversations and supports measurable commercial outcomes.
• The ability to understand complex or technical products and translate them into simple, credible and compelling customer value.
• A customer-centric and data-informed approach, with the ability to combine qualitative insight, quantitative evidence and commercial judgement.
• Strong written and spoken English, with the ability to communicate clearly in a global, asynchronous environment.
• A strong record of taking ownership, exercising sound judgement and delivering measurable outcomes.
• Experience with web analytics, MarTech, data infrastructure, privacy technology or another technically complex SaaS category.
• Experience marketing open-source or developer-influenced products.

Benefits

• 100% remote working within your country of employment
• Flexible working hours, within the collaboration and coverage requirements of the role
• 25 - 30 days of paid annual leave plus national public holidays
• Home-office equipment and co-working support
• Health insurance support, where applicable
• Mental-health and wellbeing support
• Training and professional development opportunities
• Paid volunteering day
• Pet bereavement leave
• Benefits vary depending on the country of employment