Product Marketing Manager - IC

Responsibilities

• Develop and manage positioning, messaging and value propositions for assigned products and features within Dentally’s overall messaging framework.
• Plan and coordinate product communications across launch and adoption activity, ensuring content remains accurate, audience relevant and consistent with agreed positioning across channels and regions.
• Translate agreed go-to-market strategy into launch and adoption plans and lead assigned launches end-to-end, coordinating Product, Growth, Brand & Content, Sales and regional teams.
• Use customer research, market insight and competitive intelligence to strengthen messaging, inform recommendations and improve launch effectiveness.
• Create and maintain sales and customer enablement, including pitch narratives, battlecards, demo messaging, objection handling and launch toolkits, while ensuring relevance across UKI, APAC and Canada.
• Measure and optimise assigned product marketing activity, partnering with Customer Marketing to transition launches into sustained adoption and using performance data to improve future activity.

Requirements

• 3 years experience in B2B SaaS product marketing, with practical experience across positioning, messaging, go-to-market planning and product launches.
• The ability to translate complex product functionality into clear, differentiated and commercially relevant customer value.
• Experience using customer, market, competitive and performance insight to inform decisions and improve product marketing activity.
• Strong independent decision-making and delivery coordination skills with the ability to manage multiple priorities and drive work forward with minimal oversight.
• A confident, collaborative communication style, with the ability to influence stakeholders across Product, Sales and Marketing and operate effectively in a fast-paced environment.