Product Marketing Manager

Reading, UK (Hybrid)

£50K/yr – £65K/yrMid Level3+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and optimize the content engine and multi-channel campaigns to drive trials, conversions, and partner-driven pipeline, with a strong focus on SEO, marketplace optimization, events, and analytics.

  • Content engine and campaigns: high-volume, conversion-focused creation across pages, blogs, social, email, and video.
  • End-to-end campaign ownership: brief → execute → measure → iterate around launches and solution narratives.
  • Marketplace, SEO, and partner channels: optimize listings, run A/B tests, and co-marketing to lift trial-to-paid.

Job Description

Responsibilities

  • Run the content engine: web pages, blogs, social, email, video, listing copy; high volume, on-brand, conversion-focused; set the standard and cadence.
  • Plan and ship campaigns: multi-channel, organic and paid around launches and solution narratives; end-to-end ownership: brief → execute → measure → iterate.
  • Own marketplace performance: Atlassian and monday.com listings as landing pages; copy, pricing, A/B tests, ranking signals, trial-to-paid optimization.
  • Get us found — by humans and AI: modern SEO plus GEO to surface accurate, favorable results for buyer questions.
  • Run events that convert: Atlassian Team, monday.com events, partner conferences; webinars, registrations, attendance, follow-up.
  • Activate the partner channel: co-marketing, partner enablement, joint content to drive pipeline.
  • Measure what matters: trial signups, paid conversion, marketing-attributable revenue, channel ROI, campaign performance; report and act on insights.
  • Manage agencies and freelancers: brief to delivery, on time and on budget.

Requirements

  • 3+ years in B2B marketing, ideally SaaS, delivering multi-channel campaigns end-to-end
  • Fluent with AI tools for research, analysis, and automation
  • Enthusiastic and curious with a drive to automate and improve
  • Strong writing and speaking: landing pages, launch emails, partner pitches
  • Analytical: comfortable with Google Analytics, dashboards, HubSpot or similar
  • SEO fundamentals and a view on how AI reshapes discovery
  • Budget ownership and ROI reporting
  • Bachelor’s degree or equivalent (e.g. CIM) with strong performance
  • Willing to travel locally, nationally and occasionally internationally for events

Preferred

  • Experience leading or mentoring a small team
  • Experience with Claude Cowork or modern AI tooling beyond chat
  • B2B product marketing for software sold via marketplaces
  • Familiarity with Atlassian or monday.com ecosystems as user/partner/vendor
  • Marketing to technical audiences (IT admins, governance teams)
  • Hands-on with HubSpot, SEMRush, Google Ads, CMS systems
  • Video production chops

Benefits

  • 33 days annual leave (including bank holidays)
  • Hybrid working and flexible hours
  • Private healthcare and dental insurance
  • Enhanced maternity and paternity
  • Personal training budget and development plan
  • Electric car scheme and Cycle to Work
  • Pension scheme
  • On-site gym, showers, yoga and more
  • Regular company-wide and team socials
AppFox | Building apps for Atlassian & monday.com logo

AppFox | Building apps for Atlassian & monday.com

Our mission is simple - develop innovative apps that extend the functionality of popular software (e.g. Confluence, Jira, Trello) and empower teams to collaborate in a more efficient way.We’re proud that our products are used by over 3,000 companies worldwide to unlock new possibilities in their favourite software applications that make a difference to their teams. AppFox is part of Automation Consultants, an Atlassian Platinum Solution Partner based in the UK.

Founded in 2018
Theale, England, GBR
21 employees

Traffic Signals

Monthly Visitors
2.7K
Monthly Google Ads Budget
$4.1K
Traffic Source Mix
Search
39.9%
Direct
36.9%
Referral
12%
Social
9.6%
Paid
1.3%

Headcount Trend

Current headcount: ~20