Responsibilities

• Define and execute the global Product Marketing strategy aligned with business priorities.
• Own product positioning, messaging, and value propositions across the full portfolio (including AI-driven capabilities).
• Contribute to go-to-market strategies for new features, releases, and strategic initiatives.
• Support Revenue enablement: equip Sales and CSM teams with compelling narratives, battlecards, pitch decks, and competitive insights.
• Strengthen our competitive positioning in a rapidly evolving experimentation and personalization market by partnering with Global Marketing to align positioning, go-to-market narratives, and demand generation strategy.
• Support product adoption and customer value realization by collaborating closely with Product and Customer teams.
• Structure and scale internal processes to ensure alignment between Product, Marketing, and Revenue teams.
• Leverage data and market insights to inform strategic decisions and identify growth opportunities (upsell, cross-sell, retention).
• Lead and develop the Product Marketing team (including mentoring junior PMMs).