PRODUCT MARKETING DIRECTOR - M/F/D at STATION F | London, UK

STATION F

PRODUCT MARKETING DIRECTOR - M/F/D

London, UK (Hybrid)

Salary Not AvailableDirector/Executive8+ years expFull time

Posted 3 months ago

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Job Summary

Own global product positioning and messaging for AI-powered offerings while coordinating with Product, Revenue, and Global Marketing to drive strategic go-to-market, adoption, and growth.

Own global product positioning, messaging, and value propositions across the portfolio, including AI capabilities.
Lead go-to-market planning for new features and strategic initiatives, enabling Revenue teams with compelling narratives and competitive insights.
Collaborate with Product and Customer teams to drive adoption, value realization, and cross-functional alignment.

Job Description

Responsibilities

Define and execute the global Product Marketing strategy aligned with business priorities.
Own product positioning, messaging, and value propositions across the full portfolio (including AI-driven capabilities).
Contribute to go-to-market strategies for new features, releases, and strategic initiatives.
Support Revenue enablement: equip Sales and CSM teams with compelling narratives, battlecards, pitch decks, and competitive insights.
Strengthen our competitive positioning in a rapidly evolving experimentation and personalization market by partnering with Global Marketing to align positioning, go-to-market narratives, and demand generation strategy.
Support product adoption and customer value realization by collaborating closely with Product and Customer teams.
Structure and scale internal processes to ensure alignment between Product, Marketing, and Revenue teams.
Leverage data and market insights to inform strategic decisions and identify growth opportunities (upsell, cross-sell, retention).
Lead and develop the Product Marketing team (including mentoring junior PMMs).