Principal, Innovations- GTM Strategy & Product Marketing

Responsibilities

• Own GTM strategy for Kinaxis' highest-priority innovation initiatives, accelerating the path from emerging capability to market opportunity, launch, and commercial scale.
• Increase the speed and scale of launches, creating repeatable launch models, decision gates, and operating rhythms that enable Kinaxis to bring more innovation to market faster without sacrificing readiness or impact.
• Turn emerging innovation into compelling market propositions, defining the customer problem, target audience, differentiated value, positioning, use cases, and path to market.
• Build the path from experimentation to scale, connecting early customer validation and co-innovation to market readiness, commercial activation, and repeatable growth.
• Create high-impact market moments, developing integrated launch strategies that bring together customer proof, thought leadership, events, analysts, partners, PR, and demand generation around a cohesive story.
• Orchestrate complex, cross-functional launches, aligning Product, Engineering, Sales, Marketing, Customer Success, and other stakeholders around clear milestones, dependencies, decisions, and accountability.
• Shape new GTM motions, determining how innovations should be packaged, introduced, sold, and expanded when existing product or portfolio motions are not sufficient.
• Accelerate market learning and iteration, using early customers, field feedback, market signals, and launch performance to quickly refine propositions, GTM strategies, and investment priorities.

Requirements

• 10+ years of experience in product marketing, go-to-market strategy, innovation strategy, product strategy, or related roles within B2B enterprise technology.
• Proven experience leading complex, high-profile product or technology launches involving multiple products, teams, and stakeholders.
• Demonstrated ability to increase launch velocity and scale through repeatable GTM frameworks, processes, and operating models.
• Strong ability to translate emerging and highly technical capabilities into clear customer value, differentiated positioning, and commercial opportunity.
• Demonstrated ability to build strategy and create structure in ambiguous, fast-moving environments.
• Strong executive communication, influence, and cross-functional leadership skills.
• Ability to balance strategic thinking with hands-on execution and move initiatives from concept through market activation.
• Experience bringing emerging technologies, new platforms, solutions, or business models to market.
• Experience designing GTM strategies for offerings that cross traditional product or portfolio boundaries.
• Strong understanding of enterprise technology buying processes, customer validation, positioning, packaging, launch strategy, and sales motions.

Preferred

• Experience with enterprise AI, data platforms, developer ecosystems, supply chain technology, or other emerging enterprise technology categories is highly desirable.

Benefits

• Flexible vacation and Kinaxis Days (company-wide days off)
• Flexible work options
• Physical and mental well-being programs
• Regularly scheduled virtual fitness classes
• Mentorship programs, training, and career development
• Recognition programs and referral rewards
• Hackathons