Responsibilities

• Drive the growth of the Skechers Performance division across the UK & Ireland by developing and executing strategic PR campaigns across print, broadcast, digital, and influencer channels
• Crafting and delivering targeted media pitches tailored to the Performance division's key demographics, securing high-impact placements and editorial stories across relevant sports and category media
• Oversee content and product calendars, monitor market trends and emerging technologies within the UK performance sports landscape and cultivate relationships with Key Opinion Leaders (KOLs), sports influencers, and specialist media
• Acting as a brand ambassador, represent Skechers at press events, trade shows, and brand activations, while serving as the primary point of contact for athletes
• Work in close collaboration with Corporate and Sports Marketing teams and liaises with European markets and India to identify and maximise PR opportunities
• This role is office based in St Albans.

Requirements

• Proven experience of Athletic, Performance Sports or Footwear PR experience
• Established contacts in performance and sporting press
• Exceptional written and verbal communication skills, complemented by strong interpersonal abilities and the capacity to manage multiple priorities effectively within deadlines
• Willingness to travel extensively across the UK (approx. 80% out of the office) to meet with press, editors, influencers, attend trade shows and Skechers hosted events
• Proven ability to manage multiple projects simultaneously, with excellent organisational skills, meticulous attention to detail and effective prioritisation to meet deadlines
• Willingness to work unsociable hours, weekends and extended hours when necessary
• Ability to adapt swiftly to changing priorities, responding with agility and strategic thinking in a fast-paced environment
• Passionate about sports and a proven knowledge of Performance Sport PR, trade and consumer marketing
• Must display a high degree of professionalism, tact, and diplomacy
• Ability to multi-task and work under pressure with tight deadlines
• Proficient in MS packages including Word, Excel, Powerpoint, and experience of using Adobe Photoshop and Meltwater

Benefits

• Competitive salary and benefits package
• Opportunities for career growth and development
• A fun and dynamic work environment
• Product discount
• Free onsite parking