Senior PR Manager

Manchester, UK (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 13 hrs ago

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Job Summary

Lead the strategic direction for a group of retained PR clients, shaping campaign ideation, presenting plans, and securing buy-in while overseeing delivery, budgets, KPIs, and profitability. You will mentor a PR team, drive renewals and growth opportunities, and contribute to new business and agency growth initiatives.

  • Own strategic plans and client outcomes
  • Manage resources and performance across campaigns
  • Mentor and lead PR professionals and support growth opportunities

Job Description

Responsibilities

  • Act as lead strategic contact across a group of retained clients, and potentially senior escalation point on others
  • Lead campaign ideation, ensuring work is creatively ambitious, strategically sound and aligned to client objectives
  • Present campaign concepts and strategic plans to clients, securing buy-in and sign-off
  • Oversee all output across your accounts, acting as final internal sign-off for materials including press releases, onsite content and outreach strategy
  • Set campaign KPIs and outreach strategies, ensuring performance meets agreed objectives
  • Monitor budgets, forecasting and profitability across your accounts
  • Identify upsell and growth opportunities and contribute to renewal conversations
  • Manage, mentor and train a team of PR executives and senior execs.
  • Oversee resource allocation using tools such as Float, ensuring efficiency and margin awareness
  • Contribute to new business pitches and agency growth initiatives

Requirements

  • 5–6+ years of PR experience
  • confident decision-making
  • lead a team of outstanding PRs
  • to operate as the senior strategic lead across your accounts

Preferred

  • familiarity with Float for resource allocation

Benefits

  • A generous holiday entitlement (25 days + bank holidays + all-agency Christmas shutdown)
  • Work from anywhere (within reason) for 15 days a year
  • Enhanced maternity, paternity and adoption policies
  • All the training you will need in an ever-changing industry
  • flexible working
Bottled Imagination logo

Bottled Imagination

The Digital PR & content marketing agency selling creativity by the bottle.We’re Bottled Imagination, and we’re here to add a drop of something fresh to the PR industry. Whether you want a full frontal, end-to-end service, or just some ideas to kick off your thinking, we’re selling it all by the bottle.2023 UK Search Start-up Agency of the Year2024 PR Moment New Agency of the Year

Manchester, England, GBR
24 employees (18 in marketing)

Traffic Signals

Monthly Visitors
3.9K
Monthly Google Ads Budget
$4K

Headcount Trend

Current headcount: ~24

Marketing Team

Marketing Team Size
17 (71% of company)
Marketing Roles Posted (Last 30 Days)
3