PPC/Paid Media Account Manager

London, UK (Hybrid)

£45K/yr – £55K/yrMid Level3+ years expFull time

Posted 3 weeks ago

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Job Summary

Own end-to-end Google Ads management for lead gen across B2B clients with tight budgets and clear KPIs, turning data into actionable optimisations and client-ready insights.

  • Ownership: strategy to execution across Search, Display, Remarketing and Performance Max with strict budget and KPI discipline.
  • Collaboration: position as trusted advisor to clients, surfacing opportunities and framing impact for stakeholders.
  • Measurement: build reporting dashboards and robust tracking to feed first-party, CRM and conversion data into bidding decisions.

Job Description

Responsibilities

  • Manage end-to-end Google Ads campaigns for a portfolio of clients, with a focus on lead generation and acquisition, taking full ownership of strategy, optimisation and performance against agreed KPIs.
  • Build strong, collaborative relationships with clients, becoming their trusted advisor on campaign delivery, insights and opportunities.
  • Conduct keyword research, audience targeting and ad copy development aligned to client goals.
  • Set up and maintain search, display, remarketing and Performance Max campaigns, ensuring accounts are structured for efficiency and clarity.
  • Monitor pacing, budgets and bids closely, maximising performance from smaller, tightly controlled budgets.
  • Produce clear, insight-led reports that explain results, highlight value and recommend next steps; build and automate reporting dashboards to reduce manual processes and improve visibility of account performance.
  • Ensure robust tracking and attribution is in place, feeding first-party, CRM and conversion data back into advertising platforms to enhance bidding and optimisation.
  • Collaborate with creative, content and UX colleagues to optimise ad messaging and landing pages for conversion.
  • Stay up to date with Google Ads innovations, beta opportunities and best practices.
  • Support new business activity by contributing Google Ads expertise and performance insights.
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Itineris

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Itineris develops and implements UMAX, a cloud-based CIS & CRM solution specifically designed for Utilities. UMAX leverages workflow automation and AI to easily manage everything from meter to cash, advanced revenue collection, assets, complex rates, conservation, marketing and campaign programs, and much more to ensure advanced customer engagement and streamlined business processes. UMAX is developed on the powerful Microsoft Dynamics 365 platform, and is delivered as a service in the Microsoft Azure Cloud. Founded in 2003, Itineris has an impressive implementation track record. Our customer base includes De Watergroep (Belgium), Eneco (the Netherlands), SSE (UK), Flogas (Ireland), The New York Department of Environmental Protection (US), Boston Water and Sewer Commission (US), and the City of Tallahassee (US), to name a few.With our software solutions, we want to empower utility professionals to play their part in the new world of energy and water.With offices in Europe, the UK and North America, we employ over 450 utility and IT specialists, and we are continuously looking for talent to join our team!Our Values:We stay true to our values. They connect us and guide us in everything we do:- BE REALWe are sincere and take pride in being our true selves. We believe that every person matters.We stay true to our word.We take ownership and finish what we start.- BE DARINGWe encourage initiatives that fuel growth.We are forward-thinking and dare to question the status quo. We love turning challenges into opportunities.We always go the extra mile.- BE CARINGWe are committed to the success of our customers and people. We work together as one #OneMagentaFamily.We treat each other with respect and integrity.We make a positive impact by supporting our communities.

Founded in 2003
Ghent, Flemish Region, BEL
563 employees
85% recommend to a friend
99% CEO approval

Traffic Signals

Monthly Visitors
10.7K
Traffic Source Mix
Search
44.5%
Direct
37.4%
Referral
9.2%
Social
7%
Paid
1.6%

Headcount Trend

Current headcount: ~563

Marketing Team

Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$50M
Last Raise
$17.6M
Series Unknown, 4 years ago

Funding History

  • Apr 2022
    Series Unknown • $17.6M
  • Jan 2017
    Series Unknown • $11.1M
  • May 2015
    Series Unknown • $10M