Responsibilities

• Help develop strategy for and lead execution of UK, Europe and USA Amazon PPC activity (Sponsored Products, Sponsored Brands and Sponsored Display), Paid Search, Paid Social, other marketplaces and digital activations.
• Setup, monitor and optimise PPC campaigns (Amazon, other marketplaces, Search, Social).
• Support our DSP partner with the aligned execution of our full funnel advertising strategy.
• Daily control of ACOS and spend across multiple accounts.
• Run post-campaign analysis and reporting on campaign effectiveness / performance.
• Build AMC insights and audiences to support new-to-brand and retargeting campaigns.
• Liaise with different internal departments to maximise campaign return on investment.
• Implement Amazon Advertising strategies including new product launches, brand building and test and learn activities.
• Run campaign audits and review data to identify any new growth opportunities.
• Present reports to different stakeholders within the business.

Requirements

• Minimum 3 years of experience managing and activating Pay Per Click / Amazon Sponsored Products / Paid Search campaigns.
• Trading (Brand side) experience with a strong commercial mindset and acumen is essential . You must be in or most recently in a brand-side role and be able to demonstrate a history of delivering strategic and profitable campaigns.
• Experience with Amazon DSP, TikTok, social commerce, social and other digital activations would be advantageous.
• Strong knowledge of using industry-leading tools and platforms such as Google Ads, Semrush, Pacvue, Skai, Helium 10, Keepa, AMC etc.
• Strong knowledge and understanding of advertising on marketplaces.
• Strong analytical skills in order to fully optimise campaigns and ensure maximum return on investment (ROI).
• Excellent communication skills.
• Confident and comfortable producing and presenting reports to stakeholders (of various levels of seniority) within the business.
• Ability to research, identify and propose new opportunities to drive growth.
• High levels of attention to detail.