Responsibilities

• The successful candidate will be responsible for owning the agency’s digital paid media capability across planning, execution, performance, and innovation.
• Our key platforms are DV360 and Google Ads.
• This is very much a hands-on role, with the focus on setting best-practice standards, and ensuring digital investment delivers measurable business outcomes for clients.
• You know how to pull the levers to deliver meaningful reach and frequency, pace spend and get videos viewed
• You’ll be responsible for expert programmatic know-how across display and YouTube and end-to-end campaign management, billing and reporting
• You’ll take the lead on streamlining client reporting, using Looker Studios or similar platforms; you’ll have clear processes to manage quality and optimise ad spend
• You will be an expert in Excel and able to create accurate reports and clear recommendations; and be a clear and compelling communicator face-to-face and in writing so our clients - and our team - know they’re in safe hands

Requirements

• Expert programmatic know-how - with six or more years of hands-on experience in DV360; expert at setting up and buying across programmatic display and YouTube; full understanding of end-to-end campaign management, billing and reporting.
• Making performance brilliant - successful track record in Google Ads and Microsoft Ads suites, covering PPC, Performance Max, Shopping and Demand Gen; knowledge of all buy types and flexible to client needs.
• Technical leadership - you’ll know how to get the most from ad platforms, be able to deploy tracking (using GTM and CM360), be an expert in Google Analytics and have familiarity with third party ad tracking services
• Reporting and operational excellence - you’ll take the lead on streamlining client reporting, using Looker Studios or similar platforms; you’ll have clear processes to manage quality and optimise ad spend
• Analysis and ‘what next’ - you will be an expert in Excel and able to create accurate reports and clear recommendations; and be a clear and compelling communicator face-to-face and in writing so our clients - and our team - know they’re in safe hands

Preferred

• Learner and adviser - you’ll be obsessed with digital advertising, on top of the latest trends and tech and willing to push our clients to test and trial approaches that are new and novel.
• Strong communicator - verbally and written, ideally able to move between a spreadsheet and a slides deck with confidence. You’ll need to blend hands-on in-platform work with the ability to communicate clearly and think laterally.
• A planner and a do-er - you’ll need bags of flexibility, from creating plans to delivering them; supporting paid media colleagues; supporting proposals and pitches, and creating recommendations and post-campaign reports which cut through
• Platform experience - knowledge of the programmatic landscape and providers such as the Trade Desk or Amazon DSP would be a bonus.
• Be on it with AI - to articulate how we can automate, enhance, plan, forecast and perform better