Responsibilities

• Own the strategy, planning and delivery of performance media, SEO and CRM campaigns across both clothing and home
• Manage and develop three direct reports, supporting their growth and delivery
• Work closely with external media and CRM agencies to brief, optimise and review channel performance (including Paid Search, Paid Social, Display, Affiliates, SEO and Email)
• Collaborate with internal teams across brand, trading, e-commerce, creative and analytics to deliver integrated campaigns
• Use data and insights to inform targeting, segmentation, and personalisation strategies across CRM and performance channels
• Complete weekly reporting of CRM performance, analyse KPIs and make recommendations for future campaigns.
• Lead test and learn roadmaps to improve campaign efficiency, engagement and customer value
• Partner with agency teams to monitor performance media and SEO KPIs and extract actionable insights
• Champion customer-first thinking and ensure all activity aligns with wider brand strategy and commercial goals