George at Asda

Brand · Retail Apparel and Fashion

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Company overview

George is a true giant in UK fashion retail. Number one for value in the UK, we have 4.5 million active dot com users and presence in 580 Asda stores. We also direct sell to over 150 countries. And we’ve been reimagining fashion retail since 1989. We want to bring JOY FILLED DESIGN to life for our customers. To do that, we believe we have to fill our people with joy when they come to work here. That’s why we’re committed to giving our people the freedom to make decisions, more opportunities to collaborate and more opportunities to flourish.

Founded in 1989

Lutterworth, England, GBR

1.3K employees (209 in marketing)

asda.jobs

People

Founders

Arabian Lolz

Chief Executive Officer

John Dow

Chief Executive Officer

Headcount trend

Company growth over the last 12 months

Audience

Monthly website visitors

334K

Month over month+17.3%

Quarter over quarter+12.2%

Top sourceSearch (51%)

Ad budget per month$0.0

Average search rank58.6

Traffic source mix

51%

Direct

28.4%

Links

asda.jobs

George at Asda insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

1989

Headquarters

Lutterworth, England

Employees

10001+

5.2% growth last 12mo

Marketing team

209

16% of company

1 saved employee profiles are linked to this company.

Overall company growth

Shows if the company is growing, flat, or shrinking.

Growing 5.2%

LinkedIn headcount is up 5.2% over the last 12 months.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Low risk

Growing 5.2% last 12 months · More mature

Trend

2023-05-01 -> 2026-05-25

Headcount (12 months)

+5.2%

Last funding round

—

Negative news (120 days)

Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

334K

Month over month+17.3%

Quarter over quarter+12.2%

Top sourceSearch (51%)

Traffic source mix

51%

Direct

28.4%

Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result

0 competitor sites

Search traffic: 1.6K organic clicks / 0 paid clicks

Organic competitors

Paid competitors

Keyword change

+623

Ad budget per month

$0.0

Average search rank

58.6

Organic competitors5

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

37.6K

12-mo growth

—

Monthly growth

+0.9%

Marketing team growth

Shows if the marketing team is growing, flat, or shrinking.

Unknown

We need LinkedIn role growth data for marketing-related functions.

Marketing leader strength

Shows how strong marketing leadership looks at company level.

Low

Marketing leadership appears more mid-level today. Typical leader time at company: 56.4 years.

Founder or CEO

Saved founder and CEO profiles.

Arabian Lolz

Chief Executive Officer

John Dow

Chief Executive Officer

Liz Evans

Managing Director

Marketing team size

Shows saved marketing team size.

209

16% of the company • 1 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 209.

Marketing leadership

Shows saved marketing leaders.

Jill Gate

Senior Director - Brand Marketing

Loading insights...

George at Asda insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

1989

Headquarters

Lutterworth, England

Employees

10001+

5.2% growth last 12mo

Marketing team

209

16% of company

1 saved employee profiles are linked to this company.

Overall company growth

Shows if the company is growing, flat, or shrinking.

Growing 5.2%

LinkedIn headcount is up 5.2% over the last 12 months.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Low risk

Growing 5.2% last 12 months · More mature

Trend

2023-05-01 -> 2026-05-25

Headcount (12 months)

+5.2%

Last funding round

—

Negative news (120 days)

Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

334K

Month over month+17.3%

Quarter over quarter+12.2%

Top sourceSearch (51%)

Traffic source mix

51%

Direct

28.4%

Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result

0 competitor sites

Search traffic: 1.6K organic clicks / 0 paid clicks

Organic competitors

Paid competitors

Keyword change

+623

Ad budget per month

$0.0

Average search rank

58.6

Organic competitors5

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

37.6K

12-mo growth

—

Monthly growth

+0.9%

Marketing team growth

Shows if the marketing team is growing, flat, or shrinking.

Unknown

We need LinkedIn role growth data for marketing-related functions.

Marketing leader strength

Shows how strong marketing leadership looks at company level.

Low

Marketing leadership appears more mid-level today. Typical leader time at company: 56.4 years.

Founder or CEO

Saved founder and CEO profiles.

Arabian Lolz

Chief Executive Officer

John Dow

Chief Executive Officer

Liz Evans

Managing Director

Marketing team size

Shows saved marketing team size.

209

16% of the company • 1 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 209.

Marketing leadership

Shows saved marketing leaders.

Jill Gate

Senior Director - Brand Marketing

George at Asda

Performance Media, SEO and CRM Manager

Company overview

People

Founders

Headcount trend

Audience

Links

George at Asda insights

Overall company growth

Company stability and risk

Website traffic

Competitors and search

LinkedIn followers

Marketing team growth

Marketing leader strength

Founder or CEO

Marketing team size

First hire or larger team

Marketing leadership

Marketing leadership

Salaries

Open positions1 open marketing positions

Performance Media, SEO and CRM Manager

George at Asda insights

Overall company growth

Company stability and risk

Website traffic

Competitors and search

LinkedIn followers

Marketing team growth

Marketing leader strength

Founder or CEO

Marketing team size

First hire or larger team

Marketing leadership