Performance Media, SEO and CRM Manager at George at Asda | Lutterworth, North Northamptonshire, UK

George at Asda

Performance Media, SEO and CRM Manager

Lutterworth, North Northamptonshire, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Own and optimize performance media, SEO and CRM across clothing and home with cross functional delivery and data driven personalization.

Own strategy and delivery across Paid Search, Paid Social, Display, Affiliates, SEO and Email with a customer first approach.
Lead and develop three direct reports while partnering with external agencies to brief, optimize and review channel performance.
Lead test and learn roadmaps and weekly CRM reporting to drive engagement, efficiency and customer value.

Job Description

Responsibilities

Own the strategy, planning and delivery of performance media, SEO and CRM campaigns across both clothing and home
Manage and develop three direct reports, supporting their growth and delivery
Work closely with external media and CRM agencies to brief, optimise and review channel performance (including Paid Search, Paid Social, Display, Affiliates, SEO and Email)
Collaborate with internal teams across brand, trading, e-commerce, creative and analytics to deliver integrated campaigns
Use data and insights to inform targeting, segmentation, and personalisation strategies across CRM and performance channels
Complete weekly reporting of CRM performance, analyse KPIs and make recommendations for future campaigns.
Lead test and learn roadmaps to improve campaign efficiency, engagement and customer value
Partner with agency teams to monitor performance media and SEO KPIs and extract actionable insights
Champion customer-first thinking and ensure all activity aligns with wider brand strategy and commercial goals

George at Asda

George is a true giant in UK fashion retail. Number one for value in the UK, we have 4.5 million active dot com users and presence in 580 Asda stores. We also direct sell to over 150 countries. And we’ve been reimagining fashion retail since 1989. We want to bring JOY FILLED DESIGN to life for our customers. To do that, we believe we have to fill our people with joy when they come to work here. That’s why we’re committed to giving our people the freedom to make decisions, more opportunities to collaborate and more opportunities to flourish.

Founded in 1989

Lutterworth, England, GBR

1.3K employees (209 in marketing)

asda.jobs