CRM Executive
WeDoCRM
UK (Remote)
In-houseFull-timeMid level2+ years exp.
17 hrs ago
Performance Media, SEO and CRM Manager
Monmouth, Monmouthshire, UK (Hybrid)
Salary Not AvailableMid LevelFull time
Posted 1 month ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own end-to-end performance media, SEO and CRM delivery with a small team, guiding data-driven targeting and personalisation while coordinating with agencies and internal partners for integrated campaigns.
- Lead multi-channel ownership: Paid Search, Paid Social, Display, Affiliates, SEO and Email across apparel and home.
- Team leadership and coaching to deliver campaigns and grow three direct reports.
- Bridge internal teams and external agencies to brief, optimize and extract insights for activation and testing.
Job Description
Responsibilities
- Own the strategy, planning and delivery of performance media, SEO and CRM campaigns across both clothing and home
- Manage and develop three direct reports, supporting their growth and delivery
- Work closely with external media and CRM agencies to brief, optimise and review channel performance (including Paid Search, Paid Social, Display, Affiliates, SEO and Email)
- Collaborate with internal teams across brand, trading, e-commerce, creative and analytics to deliver integrated campaigns
- Use data and insights to inform targeting, segmentation, and personalisation strategies across CRM and performance channels
- Complete weekly reporting of CRM performance, analyse KPIs and make recommendations for future campaigns.
- Lead test and learn roadmaps to improve campaign efficiency, engagement and customer value
- Partner with agency teams to monitor performance media and SEO KPIs and extract actionable insights
- Champion customer-first thinking and ensure all activity aligns with wider brand strategy and commercial goals
Requirements
- Strong knowledge of key channels including Paid Search, Paid Social, SEO and Email
- Experience managing and developing teams
- Data-driven with the ability to turn insights into actionable plans
- Confident working with agencies and cross-functional stakeholders
- Strong organisational skills with the ability to manage multiple priorities
Preferred
Benefits
- Discretionary company bonus
- Company pension up to 7% matched
- Company Car allowance of £5,700
- 15% colleague discount in store and online
- Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.
- Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated
- Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.
- To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices.
Asda
It’s hard for anyone to imagine just how many different career possibilities there are at Asda. Ours is a big business, and beyond the roles you might be familiar with on the shop floor (or on your doorstep), there are hundreds of others you don’t get to see. In fact, because our business is changing so rapidly, there are new roles being created at Asda all the time. Technology is changing how we do things every day, helping us to reimagine retail to make life better for our customers, in-store and online. For those with imagination, can-do, integrity and a willingness to embrace change, the possibilities at Asda are limitless. Take a look around and see where a career at Asda could take you.
