Performance Marketing Specialist (PPC, SEO & AI)

Poole, Bournemouth, Christchurch and Poole, UK (Unknown)

£24K/yr – £47K/yrEntry LevelPart time

Posted 2 weeks ago

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Job Summary

Own Google Ads and SEO operations to drive lead quality and cost efficiency while aligning with management on future campaigns.

  • Paid and organic growth: manage ads and SEO to improve traffic quality and conversion rate.
  • Analytics and AI: own GA4 setup, conversion tracking, and experiment with AI tools to lift performance.

Job Description

Responsibilities

  • Manage and optimise Google Ads campaigns across multiple counties
  • Monitor budgets and continually improve return on investment
  • Improve lead quality and reduce cost per enquiry
  • Develop and implement SEO strategies across our websites
  • Optimise content for Google Search and AI Overviews
  • Manage Google Analytics 4, conversion tracking and reporting
  • Identify opportunities to improve website conversion rates
  • Work alongside the management team to plan future marketing campaigns
  • Explore and implement AI tools to improve marketing efficiency
  • Produce regular performance reports with clear recommendations

Requirements

  • Google Ads (essential)
  • SEO and Local SEO
  • Google Analytics 4
  • Google Tag Manager
  • Conversion tracking
  • Keyword research
  • Landing page optimisation
  • AI tools such as ChatGPT, Gemini or Claude
  • Experience with AI search optimisation would be an advantage but isn't essential if you're keen to learn

Preferred

  • Experience with AI search optimisation (AI Overviews/AEO) would be an advantage but isn't essential if you're keen to learn.
  • Enjoys analysing data and solving problems
  • Takes ownership of your work
  • Is proactive and always looking for ways to improve performance
  • Communicates well with colleagues
  • Enjoys working as part of a close-knit team

Benefits

  • Casual dress
  • Company pension
  • On-site parking
  • Flexible working hours