Responsibilities

• Take full ownership of paid media across all platforms (Meta, TikTok, Snapchat, Google, Pinterest).
• Create, launch, manage, and optimise campaigns across platforms.
• Set strategy that drives growth and shapes paid acquisition direction.
• Manage a significant annual advertising budget across five platforms and three international markets (UK, USA, EU).
• Allocate spend intelligently across channels and markets to achieve profitable, scalable growth.
• Align paid campaigns with wider brand activity and commercial objectives.
• Collaborate with marketing, e-commerce, and creative teams to ensure campaigns support launches, product drops, promotions, and storytelling.
• Own paid media end to end from strategy and planning through to execution, testing, and performance analysis.

Requirements

• Minimum 3 years of experience managing paid media campaigns (ideally within e-commerce or fashion)
• Proven experience personally managing significant advertising budgets and delivering against ROAS and revenue targets
• Strong hands on expertise across Meta and at least two of TikTok, Snapchat, Google, and Pinterest, with the ability to build, launch, and optimise campaigns independently
• Experience running campaigns across multiple international markets, ideally including the UK, USA, and EU
• Strong analytical skills with the ability to interpret data and make confident optimisation decisions
• Comfortable owning paid media end to end as a sole charge marketer, from strategy through to daily execution
• Excellent written English and communication skills
• Strong attention to detail and ability to manage multiple campaigns and platforms simultaneously
• Driven work ethic with the ability to take full ownership of your role and work independently
• Ability to work under pressure and meet deadlines
• Strong organisational and planning skills
• Experience: managing paid media campaigns: 2 years (required)

Preferred

• Experience in fashion/e-commerce growth
• Proven track record of achieving ROAS targets
• Strong analytical and data interpretation skills beyond basics