Higher Ed Partners (UK) LTD

Performance Marketing Manager (Google Ads/PPC)

St Albans, Harrow, UK (Hybrid)

Salary Not AvailableSenior Level5+ years expPermanent

Posted 1 month ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and optimize a large Google Ads portfolio across Search, Performance Max, Display and YouTube to lift lead quality and enrolment outcomes.

  • Growth Infrastructure: Manage and optimise a multi-account Google Ads program across Search, Performance Max, Display and YouTube.
  • Account Ownership: Own performance across university partner accounts and allocate budgets for maximum impact.
  • Data-driven Optimisation: Turn analytics into action with CRM, Analytics, Content and Partner teams to improve lead quality and enrollments.

Job Description

Responsibilities

  • Managing and optimising Google Ads campaigns across Search, Performance Max, Display and YouTube
  • Owning performance across multiple university partner accounts
  • Driving campaign strategy, budget allocation and optimisation
  • Using data and insights to improve lead quality and enrolment outcomes
  • Working closely with CRM, Analytics, Content and Partner teams
  • Supporting the development of our growing in-house performance marketing capability

Requirements

  • 5+ years' hands-on Google Ads experience
  • Strong agency or multi-account management background
  • Experience managing significant advertising budgets
  • Advanced knowledge of PPC strategy, optimisation and conversion tracking
  • Strong analytical skills with the ability to translate data into action
  • Experience with GA4, GTM and performance reporting

Benefits

  • Company pension
  • Employee discount
  • Free flu jabs
  • Gym membership
  • Health & wellbeing programme
  • On-site parking
  • Referral programme
  • Sick pay
  • Transport links