Responsibilities

• planning, executing, optimisation and reporting on multi-channel paid media campaigns that drive traffic, engagement and revenue
• manage campaigns across platforms such as Google Ads, Meta, Display and Programmatic
• work closely with internal marketing, SEO, social and content teams, as well as external agency partners, to maximise campaign performance and return on investment
• drive growth across Merlin Entertainments' attractions across North America and APAC

Requirements

• 3-4 years' experience managing paid media campaigns, with a strong focus on performance, optimisation and ROI
• Hands-on experience with Google Ads and/or Meta advertising platforms, including budget and bid management
• Strong analytical skills with the ability to interpret data, identify trends and make actionable recommendations
• Experience conducting A/B testing and using performance insights to improve campaign effectiveness
• Excellent communication and stakeholder management skills, with the ability to collaborate across teams and influence decision-making
• Highly organised with strong attention to detail and the ability to manage multiple priorities

Preferred

• Experience within the travel, leisure, entertainment or attractions sector would be advantageous
• Experience managing campaigns across multiple regions or international markets is desirable