Performance Marketing Manager at Caddy Comps | Peterborough, UK

Performance Marketing Manager

Peterborough, UK (Hybrid)

Salary Not AvailableSenior Level5+ years exp

Posted 4 months ago

Job Summary

Own end-to-end paid social and programmatic, driving first-purchase profitability while building a scalable on-site testing and optimization loop for Meta, TikTok, YouTube and display.

Channel ownership: manage audience targeting, bid strategy, creative setup, budget pacing, and tracking across paid social and programmatic
Measurement and optimization: bid, AOV/CPA targets, attribution hygiene, and conversion-rate experiments to lift ROAS
Partnerships and testing: collaborate with platforms and creators, design rigorous tests, and convert learnings into scalable assets

Job Description

Lead paid social and programmatic display in-house, with hands-on ownership of strategy and performance across the channel mix
Run and optimise campaigns across Meta (Facebook & Instagram), TikTok Ads, YouTube Ads, and programmatic display, from prospecting through to retargeting
Work in close partnership with platforms, partners and talent on shared channels and campaigns, clear briefs in, sharp feedback out, no daylight between in-house and partner thinking
Manage every layer of campaigns you own end-to-end: audience targeting, creative setup, bid strategy, budget pacing, and tracking
Ensure campaigns are always live, always optimised, and always aligned to the performance targets agreed with the Head of Marketing
Maintain meticulous account hygiene: naming conventions, UTM tagging, pixel events, and clean attribution
Design funnels that work within tight margins, optimising AOV, CPA, and conversion rates
Own first-purchase profitability as the primary success metric
Run a structured on-site testing programme, landing pages, checkout flow and key conversion points
Treat conversion rate as a paid acquisition lever; every uplift compounds across every pound of spend

Focus on contribution margin and revenue quality across the full funnel
Build retargeting and conversion flows that complement prospecting spend
Work with wider team on offers, promotions and AOV-lifting mechanics
Run a structured, aggressive testing programme across hooks, creatives, offers, audiences, placements and landing pages
Turn high-performing organic and viral content from the Social Media Manager and Filmmaker into scalable paid acquisition assets
Build and scale a paid amplification programme for ambassador content including whitelisting, partnership ads, and creator-led performance creative
Brief creative for the formats each channel needs across static, short-form video, long-form video, and display
Design tests with clear hypotheses and rigour; document and share learnings with both the in-house team and our agency partner

Feed creative performance insights back to the Social Media Manager and Filmmaker to inform what gets made next
Stay ahead of platform changes, ad formats, and algorithm updates, testing before they become table stakes

Caddy Comps

Caddy Comps is a Golf Competition company based out of Wansford, PE8, United Kingdom. With 5* on Trustpilot and well over 5000 winners. They are well known not only for their competitions but also for their partnerships with Jimmy Bullard and Peterborough United.

Founded in 2021

Wansford, England, GBR

6 employees

caddycomps.com