Responsibilities

• Develop and execute performance marketing strategies to scale customer acquisition and revenue for DTC brands.
• Manage and optimise performance campaigns on Meta, Google, and TikTok.
• Provide strategic insights and recommendations.
• Lead the paid creative strategy in concept and in implementation, rigorously testing and iterating.
• Define and manage experimental roadmaps, including test execution and result analysis.
• Collaborate with content creators, graphic designers and founders to align growth-focused content and commercial goals.
• Take a strategic view towards client growth to identify upsell opportunities within existing brands.
• Build strong, trusted relationships with brands by consistently delivering results, staying responsive, and offering strategic growth advice.
• Present regular reports and insights to brands, making complex data easy to understand and demonstrating impact.
• Proactively recommend new growth opportunities for brands, staying one step ahead of their business needs.

Requirements

• 3+ years of growth experience in B2C FMCG marketing roles ideally with challenger brands
• Demonstrated success in driving customer acquisition, revenue growth, and maximising ROAS for DTC brands on performance marketing channels.
• Strong analytical skills for data-driven strategy and performance optimisation.
• Hands-on experience managing performance marketing strategies across Meta, Google and TikTok.
• Skilled communicator adept at building client relationships and simplifying complex data.
• Solid understanding of DTC commercials, growth modelling, and KPI setting.
• Experience in fast-paced startup environments, ideally in sectors like food, homecare, personal care, or petcare.

Benefits

• An opportunity to work with some of the coolest challenger brands in the market, and help shape one of the fastest-growing agencies
• This a roaming role meaning you will work remotely most of the time with the expectation that you will be in London twice a month
• Competitive salary package, with holiday and benefits that include a working-from-home allowance, personal development support, enhanced parental leave, and unlimited coaching sessions.
• An opportunity to grow your expertise working with some of the brightest talent in the brand growth and marketing space and driven by shared purpose and success.
• Salary - £ 37k-53k DOE
• 25 days holiday plus bank holidays.
• Monthly working-from-home allowance to be spent on coffee or co-working
• Birthday off
• Enhanced paternity/maternity leave & pay
• Unlimited coaching with MoreHappi