Paid / Performance Marketing Manager - Travel Franchise. Hybrid / Remote

Basingstoke, Reading, UK (Remote)

£45K/yr – £50K/yrMid Level4+ years expFull time

Posted 1 day ago

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Job Summary

Own and optimize the performance marketing for franchise enquiries, working directly with the Co-Founders in a hands-on role across Google Ads, Meta and HubSpot to drive measurable CPA improvements.

  • Lead performance marketing for franchise enquiries and continually improve campaigns
  • Collaborate closely with Co-Founders and deliver day-to-day results through testing and optimization

Job Description

Responsibilities

  • You'll play a key role in delivering and continuously improving the performance marketing activity that drives franchise enquiries for The Travel Franchise.
  • Working directly with our Co-Founders, you'll receive immediate feedback on lead quality and campaign performance, giving you a genuine understanding of how your work impacts commercial results.
  • This is a genuinely hands-on role.
  • We're looking for someone who enjoys personally building, managing and optimising campaigns rather than managing a team or directing agencies.
  • If you love getting into Google Ads, Meta and HubSpot every day, testing ideas and continually improving performance, you'll feel right at home.
  • You'll have the autonomy to make recommendations, try new ideas and improve campaign performance while remaining closely involved in the day-to-day delivery.

Requirements

  • Proven PPC experience with at least 4 years' hands-on performance marketing experience, managing and optimising Paid Search campaigns that deliver measurable commercial results.
  • HubSpot expertise - ideally 5+ years' hands-on experience using HubSpot. You're confident managing CRM, campaign reporting, workflows, lead management and marketing automation within the platform.
  • A genuine CPA improvement story - you've materially reduced cost-per-acquisition before and can explain exactly how you achieved it.
  • Strong experience across Google Ads and Meta platforms (Google Ads and Meta certifications would be advantageous).
  • Good understanding of lead generation funnels and multi-stage sales processes.
  • Confident interpreting campaign data and presenting meaningful insights that support business decisions.
  • Good SEO fundamentals together with an awareness of how AI Search (ChatGPT, Claude, Perplexity etc.) is changing search behaviour.
  • A proactive, self-motivated approach. You enjoy taking ownership, solving problems and continually improving performance.
  • Strong exposure to SEO/organic search preferred

Benefits

  • Salary: £45,000 - £50,000 depending on experience.
  • Performance Bonus: Additional rewards linked to commercial performance.
  • Professional Development: Dedicated training budget to support your continued development.
  • Holiday & Travel: Generous holiday entitlement together with genuine travel opportunities.
  • Culture: Netflix-inspired "Freedom & Responsibility". We hire great people, provide context rather than control and focus on outcomes over hours worked.
The Travel Franchise logo

The Travel Franchise

Get A Ready Made Travel BusinessUncapped earnings from selling holidaysWork where, when & how you wantWith daily support and training Our franchise model comes complete with everything you need to start earning money from day one. With over 750 franchisees who’ve joined, we know how to help you launch fast and build a travel business that lasts.Take the video tour to get started today - https://www.the-travel-franchise.com/discovery-centre/discovery-tour/

Founded in 2001
Christchurch, England, GBR
14 employees (3 in marketing)

Traffic Signals

Monthly Visitors
24.4K
Traffic Source Mix
Search
55.5%
Direct
13%
Referral
9%
Social
9.6%
Paid
1%

Headcount Trend

Current headcount: ~14

Marketing Team

Marketing Team Size
3 (21% of company)
Marketing Roles Posted (Last 30 Days)
7