Responsibilities

• To develop, deliver and maintain a results-driven approach to digital marketing, to effectively acquire customers. Manage and optimise the conversion journey through paid (including PPC and Affiliates) and organic channels
• Development and implementation of performance marketing strategies aligned with business goals. To include identification of target audiences, establishment of campaign objectives, and selection of appropriate marketing channels.
• Planning, execution and optimisation of activity across various traditional and digital channels (including paid and affiliates) where relevant, including establishment of campaign budgets, monitoring of performance metrics, and implementation of data-driven optimisations to improve ROI.
• Analysis of campaign performance data and insights, and preparation of regular reports to evaluate the effectiveness of activity.
• Optimisation of marketing channels, including landing pages, user journeys, and conversion funnels to improve conversion rates of marketing campaigns (CRO).
• Management of performance marketing budget, ensuring efficient allocation of resources, including monitoring of campaign costs, negotiation of contracts with vendors, and optimisation of spending to achieve marketing objectives.
• Stay updated on competitive trends, marketing technologies and tools to enhance campaign efficiency, where appropriate.

Requirements

• Experience in digital marketing, performance marketing, growth marketing, acquisition marketing, paid media, or a related field, typically gained over 3-5 years
• Demonstrable experience supporting and optimising digital marketing campaigns, including areas such as paid search, PPC, paid social, lead generation, demand generation, customer acquisition, or performance marketing.
• Experience working collaboratively with external agencies or delivery partners to execute and improve digital marketing activity.
• Considerable understanding of digital marketing performance metrics and optimisation techniques, including conversion rates, marketing funnels, attribution, forecasting, testing and experimentation, performance reporting, analytics, and return on investment (ROI).
• Ability to interpret performance data, generate actionable insights, and make recommendations to improve commercial outcomes.

Preferred

• Experience in performance, growth, or digital marketing.
• Commercial acumen with the ability to translate data into actionable insights and compelling performance narratives.
• The ability to take responsibility for and support initiatives, whilst delivering results in ambiguous or evolving situations.
• A proactive and solution-focused approach to continuous improvement.