Responsibilities

• Pipeline and performance: You'll build the picture of what marketing is actually returning, and you'll be the person with the answer when someone asks whether a channel is worth the money.
• Own the pipeline number for our digital channels: how much, from where, and at what cost
• Build and maintain dashboards in Dreamdata using sources like HubSpot and GA4
• Track campaigns from first touch through to closed won, and use what you find to change what we run next
• Run a proper testing cadence. Set the test, call the result, and stop the things that aren't working
• Report on what the numbers mean, not only what they are
• Paid: You own paid. Our agency handles campaign build and optimisation, and you set the direction they work to.
• Act as day-to-day partner to the agency: set the brief, shape audience strategy and funnel design, and decide together what to test next and how to deploy 6-figure annual ad spend.
• Own LinkedIn as our primary paid channel: audiences, target account lists, retargeting and sequencing
• Build audiences from our own data: closed-won patterns, target accounts, product signals - rather than off-the-shelf targeting

Requirements

• Experience in a B2B marketing role, in-house or agency.
• You're commercial. You think in pipeline and cost per opportunity, not clicks and impressions, and you can tell the difference between a campaign that's busy and one that's working.
• You know paid mechanics properly. Audiences, match rates, attribution windows, frequency. LinkedIn Ads specifically.
• You're comfortable with numbers. You can build a report from scratch, spot when something looks wrong, and explain a trend to someone who wasn't in the weeds with you.
• You've built pages in a CMS. Not from scratch in code — assembling pages from components, keeping them consistent, and getting the tracking right.
• You've worked with or inside an agency, so you know how to write a brief and how to tell good work from work that's merely on time.

Preferred

• Comfortable in tools like HubSpot, Dreamdata, Google Ads, Campaign Manager
• B2B SaaS, ideally selling to finance, procurement, legal or risk
• SEO fundamentals
• Enough Figma to work sensibly with designers

Benefits

• We offer competitive geo-localised benefits, and you can check out our UK Benefits Package here and our US Benefits Package here.