Responsibilities

• Lead paid acquisition strategy across Meta, Google and emerging channels
• Improve campaign structure, testing cadence, creative feedback loops and budget allocation
• Drive profitable growth across CAC, MER, ROAS, CVR, AOV, LTV and contribution margin
• Use AI tools to improve campaign analysis, creative testing, reporting, workflow speed and optimisation
• Build repeatable growth systems, not one-off campaign hacks
• Work closely with creative, web, email, product and offshore support teams
• Identify performance issues and translate them into clear actions
• Improve landing pages, offers, bundles and conversion paths
• Help strengthen attribution, tracking and commercial reporting
• Support new-market testing, starting with the EU and US

Requirements

• You are a hands-on performance marketer with strong ecommerce experience.
• You should have real depth in paid acquisition, especially Meta and/or Google, and understand how creative, offer, landing page, tracking and retention all affect performance.
• You are already using AI to move faster, analyse better, create more variations, improve workflows and scale output without adding unnecessary headcount.
• You do not need to be an expert in every area of ecommerce, but you do need to understand how the full growth system works and how each part affects sales, margin and scale.
• DTC ecommerce performance marketing
• Meta Ads and/or Google Ads at meaningful spend levels
• Creative testing and performance creative feedback
• Shopify or similar ecommerce platforms
• CRO, landing pages and offer testing
• Subscription, repeat-purchase or replenishment products

Preferred

• TikTok, influencer, affiliate or creator-led growth would be a bonus