Performance Marketing Lead — D2C Ecommerce (Remote) at Retail Smart Group | London, UK

Performance Marketing Lead — D2C Ecommerce (Remote)

London, UK (Remote)

Salary Not AvailableSenior LevelFull time

Posted 6 weeks ago

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Job Summary

Own the end-to-end paid growth engine for a lean DTC ecommerce operation, owning CAC and margin while scaling across Meta, Google and emerging channels using AI to speed analysis and testing.

Growth Infrastructure: Build attribution, tracking, and reporting to drive fast, data-driven decisions.
Demand Gen & Creative: Own creative testing, landing-page optimization, and offer experiments across core channels with AI-assisted workflows.
Performance Analytics: Turn channel data into actionable bets on ROAS, LTV and contribution margin, coordinating with offshore/agency partners.

Job Description

Responsibilities

Lead paid acquisition strategy across Meta, Google and emerging channels
Improve campaign structure, testing cadence, creative feedback loops and budget allocation
Drive profitable growth across CAC, MER, ROAS, CVR, AOV, LTV and contribution margin
Use AI tools to improve campaign analysis, creative testing, reporting, workflow speed and optimisation
Build repeatable growth systems, not one-off campaign hacks
Work closely with creative, web, email, product and offshore support teams
Identify performance issues and translate them into clear actions
Improve landing pages, offers, bundles and conversion paths
Help strengthen attribution, tracking and commercial reporting
Support new-market testing, starting with the EU and US

Requirements

You are a hands-on performance marketer with strong ecommerce experience.
You should have real depth in paid acquisition, especially Meta and/or Google, and understand how creative, offer, landing page, tracking and retention all affect performance.
You are already using AI to move faster, analyse better, create more variations, improve workflows and scale output without adding unnecessary headcount.
You do not need to be an expert in every area of ecommerce, but you do need to understand how the full growth system works and how each part affects sales, margin and scale.
DTC ecommerce performance marketing
Meta Ads and/or Google Ads at meaningful spend levels
Creative testing and performance creative feedback
Shopify or similar ecommerce platforms
CRO, landing pages and offer testing
Subscription, repeat-purchase or replenishment products