Performance Marketing Lead at fatjoe. | UK

fatjoe.

Performance Marketing Lead

UK (Remote)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

Top 1% of applicants do these two things.

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Job Summary

Own the paid media engine by managing Meta and Google ads, building a rapid creative testing cadence, and relentlessly optimizing the funnel with AI-powered briefing, production, and iteration to drive high-spend growth with controlled CAC.

Growth Engine: Scale Meta/Google campaigns, prune underperformers, structure tests, and maintain spend pacing.
Creative & Production: Create a system that delivers 50–150 ad variations each month with clear briefs to content and design partners.
Funnel Velocity: Improve landing/offers/checkout and translate data into weekly reporting and monthly forecasts.

Job Description

Responsibilities

Live in Meta and Google Ads Manager. Scale winners, kill losers, structure new tests, watch spend pacing daily.
Build a creative testing system that ships 50 to 150 fresh ad variations a month. Brief our in-house content creator, freelance editor, graphic designer, and a roster of UGC contractors.
Optimise the funnel: landing pages, offer pages, checkout flow.
Heavy AI tool usage for briefing, production, analysis, and iteration. We expect velocity that wasn't possible two years ago.
Report numbers weekly, forecast monthly, defend your bets.
Scale spend from £100k to £250k+/month inside 18 months without CAC running away.

Requirements

You\'ve personally run $50k+/month in paid budgets for 2+ years
You\'ve scaled a Meta account from small to meaningful, yourself, not as one of ten people on a team
You don’t mind getting your hands dirty with ideation, briefing, managing contractors and uploading ads
You use AI tools every day and weave them into your workflow
You’re as comfortable shaping an offer and optimising a funnel as you are scaling a campaign

Preferred

DTC ecom, subscription or SAAS experience preferred

Benefits

Fully remote, async-friendly. One weekly sync with me.

fatjoe.

Hey, we’re fatjoe - the SEO and marketing deliverables platform that keeps things simple and transparent.→ What do we do?We provide on-demand, white-label deliverables across five key areas: Link Building, Digital PR, SEO, Content Writing, and Design & Video. Think of us as your behind-the-scenes production team: ready whenever your workload spikes or your client suddenly wants “just one more thing.”→ Who’s fatjoe for?Agencies, marketers, SEO teams, freelancers... honestly, anyone who wants to scale without hiring more staff or adding complexity. We work globally, with most of our customers in the UK, US, Canada, and Australia.→ Pricing is fully transparent: every product page shows exactly what you’ll pay, plus turnaround times and any Express options. No guessing. No fine print. Bulk buyer? Subscribe to £2,500+ a month and unlock a 10% discount across every order.→ How it works is simple:Create a free account → order what you need → track everything in your dashboard. All reports are fully white-labelled and downloadable as clean CSVs. Customers love us too (their words, not ours):⭐ 4.8/5 on Trustpilot⭐ 4.8/5 on ShopperApproved⭐ 4.3/5 on Google ReviewsPlus, every first order is covered by our money-back guarantee.That’s fatjoe. Easy, fast, reliable, and here to make your life a whole lot simpler.

Founded in 2012

Cannock, England, GBR

76 employees (43 in marketing)

fatjoe.com