Responsibilities

• End to end planning, forecasting, execution, and optimisation of paid advertising campaigns across Google Ads, Meta, TikTok, LinkedIn, Pinterest, and other paid platforms as required.
• Assist in managing campaign budgets, bids, pacing, targeting, and audience segmentation to maximise ROI and achieve agreed KPIs including ROAS, CPA, and revenue targets.
• Conduct keyword research, audience analysis, and competitor research to inform both paid advertising and SEO strategies.
• Develop, brief, and test high performing ad creative, copy, and landing page recommendations in collaboration with the creative and web teams.
• Plan and execute A/B testing across ad creative, copy, audiences, bidding strategies, and landing pages to continuously improve campaign performance.
• Monitor daily campaign performance, identifying opportunities to optimise spend, targeting, creative, and overall account performance.
• Analyse campaign and website performance using tools such as GA4, Google Search Console, Google Ads, Meta Ads Manager, SEMrush, Ahrefs, and other reporting platforms.
• Within your team, produce regular performance reports and dashboards, providing actionable insights and recommendations to senior management.
• Manage tracking implementation and measurement, including UTM parameters, pixels, conversion tracking, and attribution, working closely with developers and analytics teams where required.
• Develop and implement SEO strategies, including keyword targeting, on-page optimisation, technical SEO improvements, internal linking, and content recommendations.

Requirements

• 2–3 years' experience managing paid search/social campaigns and SEO (agency or in house)
• Hands on experience with Google Ads, Meta Ads Manager, and Google Analytics (GA4)
• Working knowledge of SEO tools (SEMrush, Ahrefs, Screaming Frog, Google Search Console)
• Strong understanding of keyword research, on page/technical SEO, and paid media fundamentals
• Analytical mindset with the ability to interpret data and translate it into recommendations
• Excellent written communication skills (ad copy, reports, content briefs)
• Proficiency in Excel/Google Sheets

Preferred

• Google Ads / Analytics certifications
• Experience with tag management (GTM) and conversion tracking setup
• Basic HTML/CSS knowledge
• Experience with CRO (conversion rate optimisation) and A/B testing tools
• Familiarity with programmatic or display advertising