Responsibilities

• Ownership & impact: Take the lead on key revenue-driving channels and see the direct results of your work.
• Innovation-led: Experiment with new strategies, run tests, and continuously optimise performance using data-driven insights.
• Cross-functional exposure: Work closely with multiple teams, gaining a broad understanding of marketing, retail, and brand strategy.
• Growth opportunities: Develop your skills across analytics, campaign delivery, and stakeholder management.
• Retail + travel blend: A rare chance to work across both product and hospitality marketing in one role.
• In this pivotal role, you’ll lead the growth of our Premier Inn at Home retail offering alongside our affiliate marketing channel, directly influencing product sales, customer acquisition, and hotel occupancy.
• You won’t just manage campaigns, you’ll own performance, test new ideas, and drive innovation in a highly visible role with measurable impact.
• From collaborating with creative, brand, and finance teams to building strong agency partnerships, you’ll play a central role in delivering full-funnel marketing campaigns that truly connect with customers.

Requirements

• Deep understanding of Retail marketing and Affiliate marketing
• Demonstratable experience in a digital marketing role with specific focus on the retail industry
• Experience managing agencies or if from an agency background, media/campaign planning
• Highly analytical and data driven with proven skills in analysis and reporting
• Understanding of the digital media mix and full-funnel marketing

Benefits

• We’re proud to be a Top Employer for 14 consecutive years, a top apprenticeship employer, #10 in the Stonewall Workplace Equality Index, and a Top 25 Exemplary Employer in the Investing in Ethnicity Parliamentary Matrix.