Responsibilities

• Build, launch and optimize paid advertising campaigns across Meta and other channels as we expand.
• Monitor budgets, pacing and performance across hundreds of locations.
• Identify opportunities to improve acquisition costs, conversion rates and overall ROI.
• Support the rollout of new channels, campaigns and services as the business grows.
• Analyse performance across the full customer journey.
• Identify where customers are dropping off and develop data-driven opportunities to improve conversion and ROI.
• Help develop new creative concepts, hooks and angles for our advertising.
• Stay on top of market, consumer and creative trends to identify fresh ideas that are likely to resonate with our audiences.
• Work with creative partners to turn ideas into new advertising concepts and assets.
• Bring a fresh perspective and new ideas to our creative testing programme.

Requirements

• Analytical and commercially minded, with a genuine interest in understanding why something works.
• Strong attention to detail and problem-solving ability.
• A creative eye and interest in advertising, content and consumer trends.
• A test-and-learn mindset — always looking for ways to improve.
• Curious, proactive and comfortable figuring things out independently.
• Interested in AI, automation and finding smarter ways to work.
• Comfortable working in a fast-growing environment where priorities can evolve quickly.
• Strong Excel/Google Sheets or data analysis skills.

Preferred

• At least one year of hands-on experience with Meta Ads.
• Experience in paid social, performance marketing, growth or DTC marketing.
• Experience with landing pages, CRO or conversion funnels.
• Experience in beauty, aesthetics, Medspa, healthcare, wellness or a similar industry.
• Experience working with creative teams or developing advertising concepts.