Performance Marketing Assistant - Paid Search

Requirements

• The Role: As a Performance Marketing Assistant - Paid Search, you will support the Performance Marketing Manager in the day-to-day execution, optimisation, and reporting of PPC campaigns across a portfolio of brands within Frasers Group. This role is an excellent opportunity to develop hands-on experience in paid search, working across high-volume Google Ads accounts to drive revenue growth, customer acquisition, and return on ad spend (ROAS). You will play a key role in campaign delivery, reporting, and optimisation while developing your knowledge of paid search best practices in a fast-paced retail environment.
• Key Responsibilities: • Support the setup, management, and optimisation of paid search campaigns across Google Ads. • Assist with campaign builds, ad copy updates, and asset uploads. • Complete daily account health checks to ensure campaigns are delivering efficiently and identify any issues. • Support the implementation of promotional updates, seasonal campaigns, and product launches across multiple brands. • Monitor campaign performance and identify trends, opportunities, and potential issues. • Assist with bid adjustments, budget pacing, and optimisation tasks to help improve campaign performance. • Support the analysis of campaign data to identify opportunities to improve ROAS, traffic, and conversions. • Help maintain efficient budget delivery across multiple accounts. • Produce weekly and monthly performance reports. • Assist in analysing campaign performance and preparing insights for the wider team. • Ensure reporting is accurate, up to date, and shared with relevant stakeholders. • Support tracking validation and help maintain accurate campaign measurement. • Assist with creating and updating ad copy, ad extensions, and campaign assets. • Work closely with design, trading, and digital teams to ensure campaigns align with promotions, product launches, and wider marketing activity. • Support A/B testing of ad copy and campaign variations to drive continuous improvement. • Keep up to date with the latest PPC trends, Google Ads features, and performance marketing best practices. • Support the team in testing new campaign features, automation, and platform betas. • Contribute ideas and recommendations to improve campaign performance and processes.

Preferred

• Previous experience in digital marketing, PPC, or eCommerce is desirable but not essential (including internships, placements, or relevant university projects).
• A basic understanding of Google Ads is advantageous.

Benefits

• Frasers Champion - Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have lived the Frasers Group values.
• Retail Reconnect - In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, head office employees will gain insights by spending one to two days in one of our stores or the warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.
• Fearless 1200 - Fearless 1200 is our way of recognising our growth. It’s bold, ambitious, and designed to reward colleagues across the business for living our values and delivering impact. Fearless 1200 links how we perform to how we're rewarded – check out the video link to find out more - https://www.youtube.com/watch?v=O0qmvJofMew
• Employee Welfare
• Frasers Fit - Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free.
• Retail Trust - We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.