Senior Performance Creative Strategist (Ecommerce)
TwinklingTree
UK (Remote)
£60K/yr - £75K/yrIn-houseFull-timeSenior level3+ years exp.
2 weeks ago
Performance Creative Strategist
UK (Remote)
£45K/yr – £60K/yrMid Level3+ years expFull time
Posted 1 day ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own and steer creative strategy across multiple DTC brands, turning business goals into actionable creative plans, and lead testing, ideation, and performance reviews while building strong client and internal stakeholder relationships.
- Own creative strategy across a portfolio of DTC brands
- Translate goals into actionable strategies and briefs
- Lead testing, ideation, and performance reviews
Job Description
Responsibilities
- Own creative strategy across a portfolio of 3–4 DTC brands
- Develop customer insights, messaging frameworks, offers, and creative angles
- Identify opportunities to improve performance through stronger creative thinking
- Build testing roadmaps aligned with business objectives
- Translate commercial goals into actionable creative strategies
- Lead weekly ideation sessions
- Develop hooks, concepts, scripts, and campaign ideas
- Create clear creative briefs for designers, editors, and creators
- Generate new testing opportunities based on market insights and performance data
- Ensure a consistent pipeline of fresh concepts and creative experiments
Requirements
- 3+ years' experience in creative strategy, performance marketing, growth marketing, or a related role
- Experience working with DTC or e-commerce brands
- Strong understanding of Meta advertising and performance creative
- Proven ability to develop creative concepts, messaging frameworks, and performance-driven creative strategies
- Experience analysing performance data and translating insights into creative recommendations
- Strong understanding of customer psychology and consumer behaviour
- Excellent communication and presentation skills
- Comfortable managing multiple brands and projects simultaneously
- Highly organised with strong attention to detail
- Proactive, commercially minded, and able to work independently
Preferred
- Experience across beauty, fashion, health, wellness, food & beverage, or lifestyle brands
- Direct response copywriting experience
- Experience using AI tools to support research, ideation, and creative workflows
Benefits
- Structured training and development
- Direct access to senior strategists and founders
- Exposure to a diverse portfolio of ambitious DTC brands
- Significant ownership and responsibility
- Hybrid and remote working
- 26 days paid holiday plus public holidays
- Additional day off for your birthday
- Company pension plan
- Work with some of the fastest-growing consumer brands in the market
- Join a high-performance creative team
Affluent.co
Affluent.co is a multi-service digital marketing agency and e-learning business. We specialise in social media advertising, and have so far generated millions in new revenue for businesses across the globe.In addition to the Affluent Agency arm, Affluent.co plays host to the Affluent Academy, one of the world's fastest growing and reputable digital marketing training programs. With over 100 CPD certified training videos and 40 hours of content, the Academy is responsible for training thousands of aspiring agency owners every year.At the very core of the business, Affluent.co strives for a world where all entrepreneurs find success.
Traffic Signals
Monthly Visitors
18.7K
Traffic Source Mix
Search
35%
Direct
47.8%
Referral
9.2%
Social
6.1%
Paid
1.6%
Headcount Trend
Current headcount: ~27
Marketing Team
Marketing Team Size
9 (36% of company)
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
3
