Responsibilities

• Analyze performance data, customer research, creative output and audience coverage
• Find untapped audiences, market gaps and promising creative angles
• Turn the best opportunities into concepts, hooks, scripts and production-ready briefs
• Build the workflow from research and briefing through launch, analysis and iteration
• Diagnose weak AI creative and give the team clear, practical direction for improving it
• Create scorecards, templates and feedback loops that make output more consistent
• Partner with media buying on what to test, iterate, scale or stop
• Help our AI and software team turn recurring bottlenecks into useful tools

Requirements

• Typically 3+ years in performance creative or direct-response marketing for DTC or ecommerce brands
• Exceptional candidates with 2+ years and strong evidence at scale will also be considered
• A record of finding audience, positioning or creative opportunities that improved acquisition
• Strong customer research, market analysis and audience-segmentation instincts
• The ability to turn performance data into a clear diagnosis and testing priority
• Excellent concepting and brief writing that teams can execute without guesswork
• Experience building creative workflows, scorecards or learning systems
• Practical AI experience paired with strong independent judgment
• Clear communication and the confidence to challenge decisions using evidence

Preferred

• TikTok or YouTube experience, UGC creator management, multi-brand experience, and familiarity with Motion, Foreplay or Triple Whale.