Responsibilities

• Oversee our performance creative strategy and execution, communicating with the team and agencies to deliver net-new concepts and iterative output across multiple channels and formats (statics, UGC, and high-production).
• Manage our creative process including meetings, reporting and resource allocation to achieve key KPIs.
• Utilise customer research alongside brand and product strategy to conceptualise and deliver high-performing, native net-new creative concepts that deliver against our CAC targets.
• Take channel manager reports and your data-driven insights to create iterative concepts of existing winning creative to drive further scale and efficiency.
• Direct a process that delivers high-quality net-new concept and iterative output across our core channel mix (Meta & TikTok) that ensures we are unlocking incremental new customer growth through unlocking new audience demographics.
• Be an integral part of building out our internal creative division.
• Confidently write clear scripts for UGC content creators, briefs for our internal design workflows, briefs for our editors and ad copy to support creative output.
• Format weekly reports and work closely with our HoC to execute a creative strategy that meets new customer acquisition targets across our brands.
• Demonstrate measurable improvement in our performance creative output through workflows you've owned across our channel mix.
• Successfully own the creative process, ensuring greater workflow efficiency and that new customer targets have been exceeded through robust feedback loops connecting channel managers and creative partners.

Requirements

• Proven experience delivering growth in KPIs across direct-to-consumer (DTC) e-commerce paid media mix through quality creative output.
• Deep knowledge when it comes to performance creative, particularly Meta & TikTok.
• You will need to prove your expertise and understanding of what makes a high-performance creative asset.
• Believe that winning creative starts with manual research (customer insight, market and ad-account data), not shortcuts or automation.
• Understanding and ability to take product, brand strategies and customer data and translate this into creative output that performs and is aligned with long-term positioning.
• Strong organisational skills and attention to detail, with the ability to manage multiple projects simultaneously.
• Excellent written and verbal communication skills, with a knack for storytelling and engaging audiences.
• Passion for building brands, fostering connections, and creating memorable customer experiences.
• Strong feeling for storytelling and how to implement this in paid ads.

Benefits

• Although we're still small, we have the ambition to stay lean and grow vertical with our clients, not horizontal. This means we work with a small portfolio of clients to ensure we get them the best results, and we get compensated based on performance fees. We're early in our journey with a huge amount of opportunity to learn and progress.
• Start-up sensibilities. You have the rare opportunity to work with a small but rapidly expanding group and have a huge impact on how we do things.
• Remote working. We're a modern business so working from home or abroad is no issue at all. But you're more than welcome at our office in Amsterdam too.
• Both contractor, or full time employee works for us. But we're not looking for a one foot in one foot out mentality.