Responsibilities

• Customer research and creative concepts
• Get to know our products and customers. Read reviews, explore objections and study existing creative to find promising angles.
• Develop original ad concepts for paid social, especially Meta. Choose a clear selling idea and a format that suits the audience.
• Copywriting and production
• Write hooks, scripts, on-screen copy and calls to action in English.
• Produce complete ads using product footage, creator content and AI-generated assets. Own the edit, voiceover, captions, sound and pacing.
• Use AI throughout your workflow where it improves the result. Check that the product stays accurate and the visuals and voice feel believable.
• Testing and improvement
• Create different openings and concept variations to test new messages, motivations and storytelling approaches.
• Review results with media buyers and use what you learn to improve existing ads and develop new concepts.

Requirements

• Experience creating ads. You’ve made direct-response video ads for e-commerce, with responsibility for both the concept and production. Subscription experience is a plus.
• Customer understanding. You can turn a motivation, frustration or objection into a persuasive angle and clear English copy.
• Strong production skills. You’re confident editing video and know how to use visuals, pacing, sound and text to keep a viewer engaged.
• Practical AI skills. You use AI image, video or voice tools in real projects, can spot weak output and know how to improve it.
• Performance thinking. You understand how watch time, CTR, conversion rate and CPA inform creative decisions, and can turn feedback into something worth testing.
• Ownership and curiosity. You make decisions independently, care about the details and keep learning. You can take a product and a goal and move the work forward.

Preferred

• Subscription experience is a plus.

Benefits

• Full flexibility with your schedule in a fully remote setting, while Apploye ensures transparency and fairness.
• Complimentary gym memberships and company-sponsored outdoor adventures for your strength and to keep your physical well-being in check.
• A personal development budget is at your disposal for your personal and professional growth to ensure you keep growing continuously.
• Generous paid time off, including parental leave and vacation days, to recharge and rejuvenate and ensure you’re well-rested.
• A budget for your home office setup so you’re comfortable working how you like and where you like.
• Strong company culture and a network of unique individuals that celebrate you.