Paid Traffic & Performance Lead

Responsibilities

• Paid traffic: build, manage and optimise our paid campaigns across Meta and Google, with LinkedIn and TikTok in the mix too.
• Own the paid media budget and decide where that money goes based on actual performance.
• Build and maintain dashboards and watch the KPIs that matter across the whole funnel. Not vanity metrics.
• Turn data into clear recommendations for the Director and the wider team.
• CRM and automation: HighLevel sits at the heart of our marketing. You'll run it day to day.
• Keep the database clean and properly segmented. You'll build and improve automations, workflows and pipelines.
• Make sure leads go where they should and nobody slips through the cracks because something behind the scenes broke.
• Building things: own the performance and technical side of our websites, landing pages and funnels. Keeping them live, fast and converting.
• Build landing pages. Tools. Dashboards. Little fixes that save us hours every week.

Requirements

• Plenty of hands on paid traffic experience with Meta AND Google.
• LinkedIn Ads experience is a big bonus.
• A genuinely analytical brain. You can look at a set of performance numbers and draw accurate conclusions. What worked. What didn't. Why. What should be scaled, and what should be killed.
• CRM experience, including building workflows and automations. HighLevel is ideal. If you've used something similar and built properly in it, tell us.
• You can build things. You've used Replit or a similar AI build tool (Lovable, Bolt, Cursor, that kind of thing) to actually create something. You don't need to be a developer. But you need to have built something and be able to show us.

Benefits

• - Private healthcare
• - A generous holiday allowance
• - Company pension
• - To work from home
• - And a business that actually wants marketing to move quickly.