Responsibilities

• Plan, build, and optimise comprehensive PPC campaigns across Google Ads and Microsoft Advertising (Search, Shopping, Display, Video) to exceed client objectives and KPIs (e.g., ROAS, CPA, Clicks, Conversions).
• Contribute to client calls and meetings, presenting performance updates, sharing key insights, and supporting overall search strategy discussions.
• Translate client business goals into robust, data-led, and commercially focused paid search strategies.
• Conduct in-depth keyword research, audience analysis, and competitor analysis to identify growth opportunities and ensure maximum campaign coverage.
• Use Google Analytics 4 (GA4) and platform data to analyse results, track user behaviour, and identify opportunities for account restructuring and efficiency.
• Collaborate closely with Paid Social, CRO, and Analytics teams to ensure campaigns are aligned, budgets are optimised, and are driving maximum cross-channel performance.
• Produce clear, actionable reporting and provide proactive recommendations to enhance campaign outcomes and budget efficiency.
• Stay ahead of PPC platform trends, algorithm updates, new ad formats (e.g., Performance Max), and beta testing opportunities, bringing proactive ideas to clients and internal teams.
• Support the Head of Paid Media in forecasting, budgeting, and developing best practices across all search accounts.

Requirements

• 2–4 years’ hands-on experience in managing and optimising paid search campaigns, ideally within a search or performance marketing agency.
• Expert level proficiency in using and optimising campaigns within the Google Ads platform (Search, Shopping, Performance Max, Display, YouTube).
• Confident using GA4 for tracking campaign performance, generating audiences, and providing post-click insight.
• Familiarity with feed management and Google Merchant Center for Shopping campaigns is a plus.
• Commercially minded. You understand the importance of ROI, can effectively manage large budgets, and align campaign activity with core client business metrics.
• Comfortable communicating directly with clients, joining calls, and presenting results, supported by the Paid Media Account Manager.
• Strong analytical skills with a keen eye for detail, able to interpret large data sets and translate findings into immediate campaign actions.
• A collaborative team player who thrives on cross-functional work and is committed to shared success.
• Passionate about search engine marketing, digital innovation, and continuous professional development.
• Highly organised with exceptional attention to detail, time management, and prioritisation skills.

Preferred

• Familiarity with feed management and Google Merchant Center for Shopping campaigns is a plus

Benefits

• Bereavement leave
• Casual dress
• Company events
• Company pension
• Cycle to work scheme
• Enhanced maternity leave
• Enhanced paternity leave
• Flexitime
• Referral programme
• Sick pay