Own the execution and team for a high-impact paid search practice, with a bias toward cross-channel integration and data-driven bidding.

• Operational Leadership & Team Management
• Manage and Direct: lead for 4 Digital Marketing Executives; ensure output meets the Ink Standard for quality and pacing.
• Workflow Oversight: Assign tasks, oversee account health, and act as the first point of escalation for technical issues.
• Quality Control: Implement and run rigorous QA processes to ensure zero-error execution across all client builds.
• High-Level Performance Execution
• Advanced Strategy: Lead the strategy for complex Search campaigns; move beyond basic ROAS to POAS and LTV-led bidding.
• Omnichannel Synergy: Work with the SEO team to ensure a Total Search approach; identify where PPC plugs gaps in organic visibility and vice versa.
• Data & Attribution: Own the transition to a cookieless world; implement First-Party Data strategies, Enhanced Conversions, and CRM integrations (HubSpot) to feed bidding AI.
• Commercial & Departmental Growth
• New Business & Pitches: support the Head of Paid Search in audits and pitches; look at prospect's account, find the leaks, and present a clear roadmap for growth.