Paid Search and App Marketing Manager (3 month contract)

London, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 10 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and optimize paid search campaigns across Google, Bing and Apple Search Ads, align CPA with CLV, run geo experiments, collaborate with SEO, identify growth opportunities, and advance AI-driven automation and reporting.

  • Manage multi-platform paid search campaigns
  • Drive incrementality and automation through AI

Job Description

Responsibilities

  • Day-to-day management of paid search campaigns across Google, Bing and other platforms (e.g. Apple Search Ads).
  • Monitor and optimise performance to CPA (cost per acquisition) that reflect CLV (client lifetime value).
  • Orchestrate and run Geo-experiments to validate incrementality.
  • Work closely with SEO to develop a holistic approach to Search to maximise click share.
  • Identify and test growth opportunities to continuously scale new clients acquisition.
  • Stay ahead of emerging trends in AI and its impact on Search.
  • Develop and embed AI Agents to automate workflows and reporting.

Requirements

  • Demonstrable background managing and scaling paid search in fast paced environment
  • Proficient in Excel, Google Analytics 4, Search Ads 360 and Campaign Manager 360.
  • Good understanding of click tracking methodologies and how to troubleshoot.
  • Strong understanding of attribution models.
  • Strong communication and presentations skills.

Preferred

  • Additional tools: Funnel.io, Adthena and Squared.io would be advantageous.
IG Group logo

IG Group

LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.

Founded in 2009
Bristol, England, GBR
31 employees (4 in marketing)

Traffic Signals

Monthly Visitors
425M
Monthly Google Ads Budget
$18.2M
Traffic Source Mix
Search
39.5%
Direct
31.4%
Referral
5.8%
Social
4%
Paid
5.7%

Headcount Trend

Current headcount: ~31

Marketing Team

Marketing Team Size
3 (10% of company)
Marketing Roles Posted (Last 30 Days)
670