Responsibilities

• Plan, build, launch and manage paid media campaigns across Google Ads, Meta Ads, LinkedIn Ads, Microsoft Advertising and other relevant platforms.
• Manage campaigns across search, display, shopping, Performance Max, YouTube, remarketing, lead generation and paid social.
• Develop paid-media strategies based on clients’ goals, target audiences, budgets, sales journeys and commercial priorities.
• Carry out audience research, keyword research, competitor analysis and platform research to inform campaign strategy.
• Write and test ad copy, campaign messaging, headlines, calls to action and targeting approaches.
• Work with the creative team to develop effective ad visuals, video content, social assets and campaign concepts.
• Monitor campaign performance daily and make proactive optimisation decisions based on data.
• Improve key metrics including cost per lead, cost per acquisition, conversion rate, lead quality, return on ad spend and revenue.
• Manage campaign budgets, pacing and spend to ensure accounts remain on track against agreed targets.
• Build and maintain accurate conversion tracking using Google Tag Manager, Google Analytics, platform pixels and other tracking tools.

Requirements

• Proven experience managing paid media campaigns in-house or within an agency.
• Strong hands-on experience with Google Ads, including Search, Performance Max, Display, YouTube, Shopping and remarketing campaigns.
• Strong experience with Meta Ads Manager and paid social advertising.
• Experience managing paid campaigns on LinkedIn Ads, Microsoft Advertising or other platforms is beneficial.
• Strong understanding of campaign structure, targeting, bidding strategies, budget management and optimisation.
• Experience with conversion tracking, Google Tag Manager, Google Analytics and advertising pixels.
• Ability to analyse data and make clear performance-led recommendations.
• Knowledge of keyword research, audience research, competitor research and campaign planning.
• Strong written communication skills, including the ability to produce compelling ad copy.
• Strong attention to detail, particularly when managing budgets, tracking and live campaigns.

Preferred

• Experience working in a digital marketing, media or performance agency.
• Google Ads certifications and Meta Blueprint certifications.
• Experience managing e-commerce, B2B lead generation, local service or international campaigns.
• Knowledge of Google Merchant Center, product feeds and Shopping campaigns.
• Experience with Looker Studio, Supermetrics, AgencyAnalytics or comparable reporting tools.
• Understanding of SEO, conversion-rate optimisation, landing-page strategy and website performance.
• Familiarity with CRM platforms such as GoHighLevel, HubSpot or Salesforce.
• Experience linking marketing activity to CRM data, sales outcomes and lead quality.
• Knowledge of AI tools and automation platforms that improve campaign analysis, reporting or optimisation.
• Experience with TikTok Ads, Pinterest Ads, X Ads or programmatic advertising.

Benefits

• Casual dress
• Company pension
• Flexitime
• Free parking
• On-site parking
• Work from home