Responsibilities

• Plan and manage paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.
• Conduct audience, keyword, competitor, and market research before launching campaigns.
• Create campaign structures based on client objectives, target audiences, and available budgets.
• Monitor campaign spending, reach, engagement, conversions, and return on advertising spend.
• Optimise bids, targeting, placements, keywords, and advertising creatives.
• Develop and test different headlines, descriptions, visuals, and calls to action.
• Set up and maintain conversion tracking using Google Tag Manager and analytics platforms.
• Prepare weekly and monthly campaign performance reports.
• Translate campaign data into clear recommendations for clients and internal teams.
• Work with designers and copywriters to produce effective advertising materials.

Requirements

• At least 2–4 years of experience in paid media, performance marketing, digital advertising, or a related position.
• Practical experience managing Google Ads and Meta Ads campaigns.
• Good understanding of paid search, display advertising, remarketing, and paid social media.
• Experience working with campaign budgets and performance targets.
• Ability to analyse conversion rates, cost per acquisition, click-through rates, and return on advertising spend.
• Working knowledge of Google Analytics 4 and Google Tag Manager.
• Strong numerical, analytical, and problem-solving skills.
• Excellent attention to detail and campaign organisation.
• Ability to explain technical campaign results to non-technical clients.
• Strong written and spoken English.

Preferred

• Google Ads or Meta Blueprint certification.
• Experience working in a branding, creative, or digital marketing agency.
• Familiarity with LinkedIn Campaign Manager, Microsoft Advertising, or TikTok Ads.
• Experience using Looker Studio or similar reporting tools.
• Knowledge of landing-page optimisation and A/B testing.
• Basic understanding of search engine optimisation and content marketing.
• Experience managing advertising campaigns for multiple industries.
• Familiarity with customer relationship management and marketing automation platforms.