Responsibilities

• As our Paid Media Manager, you'll own the hands-on planning, management and optimisation of paid media accounts across multiple Wilmington brands.
• Creating and delivering paid media strategies across a portfolio of market-leading brands.
• Managing and optimising campaigns across Google Ads, Microsoft Ads, LinkedIn and Meta.
• Owning budget management, bid strategies and overall campaign performance.
• Analysing results, reporting on performance and providing recommendations to stakeholders.
• Working closely with Marketing Ops & Analytics to ensure accurate tracking, attribution and reporting.
• Partnering with marketing and commercial teams to align paid media activity with business goals.
• Leading and developing a Paid Media Executive, providing coaching and guidance on best practice.
• Keeping up to date with industry trends, platform developments and new opportunities to improve performance.

Requirements

• A solid background in paid media/ PPC, with a strong track record of managing and optimising campaigns.
• Confidence managing campaigns across Google Ads, Microsoft Ads, LinkedIn Ads and Meta Ads.
• Experience in developing paid media strategies and delivering measurable performance improvements.
• Experience managing significant advertising budgets and making data-driven investment decisions.
• Strong analytical and reporting skills, with experience using GA4, Salesforce, Power BI and Marketo.
• A solid understanding of lead generation, attribution and key paid media performance metrics.
• Experience working across B2B and/or B2C campaigns, ideally within regulated sectors.
• A commercially minded, organised and collaborative approach, with the confidence to work with stakeholders at all levels.
• We know it’s not a skill, but the successful candidate must have permission to work in the role’s location by the start of their employment.

Preferred

• Previous people management experience

Benefits

• 25 Days Annual Leave
• Additional Holiday Purchase
• Hybrid Working
• Performance-Related Bonus
• Life Assurance
• Vitality Private Healthcare
• Subsidised Gym Memberships
• Cycle to Work Scheme
• Discount Vouchers and Access to Wellbeing Resources