Responsibilities

• Building, launching and optimising paid media campaigns across a range of channels, including Google Ads, Microsoft Ads, LinkedIn and Meta.
• Monitoring campaign performance, carrying out day-to-day account optimisation and identifying opportunities to improve results.
• Producing regular performance reports and sharing insights that help drive smarter decision-making.
• Supporting campaign tracking and attribution to ensure performance is accurately measured and reported.
• Working across multiple Wilmington brands, adapting campaigns to different audiences, objectives and sectors.
• Ensuring campaigns meet relevant platform and regulatory requirements.
• Collaborating with colleagues across Demand Generation, Marketing Operations & Analytics, and the wider business to deliver successful campaigns.
• Acting as a trusted day-to-day contact for stakeholders and supporting the Paid Media Manager with campaign updates and recommendations.

Requirements

• Previous paid media/ PPC experience in an agency environment.
• Hands-on experience managing and optimising campaigns across at least two major advertising platforms, such as Google Ads, Microsoft Ads, LinkedIn Ads or Meta Ads.
• A strong understanding of campaign optimisation, bid management and performance improvement.
• Experience working towards lead generation objectives and an understanding of key paid media performance metrics.
• Confidence using GA4, Salesforce, Power BI and Marketo, alongside reporting dashboards and performance data.
• Experience managing or supporting campaigns with significant budgets and ensuring spend is tracked effectively.
• Strong analytical skills, with the ability to turn data into actionable insights.
• Excellent attention to detail, organisation and stakeholder communication skills.
• We know it’s not a skill, but the successful candidate must have permission to work in the role’s location by the start of their employment.

Benefits

• 25 Days Annual Leave, Additional Holiday Purchase, Hybrid Working, Performance-Related Bonus, Life Assurance, Vitality Private Healthcare, Subsidised Gym Memberships, Cycle to Work Scheme, Discount Vouchers and Access to Wellbeing Resources