Responsibilities

• You've run advertising campaigns for conversions, lead generation, and mobile app installs - and you know what it takes to drive real results around purchases, ROI, CPA, ROAS, and CPI.
• Across Paid Social & PPC: You test creative, copy, objectives, and audiences constantly, and you understand the framework needed to take accounts from testing through to scaling.
• You have the confidence and project management skills to handle multiple projects at once, adapting your approach to make a variety of account types perform.
• You have the technical skillset to implement pixels and pixel events, set up audiences, and leverage tools to manage ad workflows effectively.
• You love digital marketing and are familiar with multiple channels - paid social, PPC, CRO, website audits, and growth strategy.
• You understand the importance of everything that happens after the click, you're well-versed in conversion rate optimisation, email marketing strategies, and growth hacks, and you'll work closely with the wider Favoured team to ensure your campaigns perform at their best.
• Paid Social: You've developed strategy, set up, optimised, and scaled campaigns on Instagram and TikTok - driving purchases, leads, and app installs.
• You know how to write copy that stops the scroll and generates high CTRs.
• You've tested interests, behaviours, and lookalike audiences, and you've tried every tactic going - layering, stacking, manual bidding, objective testing, horizontal and vertical scaling.
• You can research top-performing competitor creatives and brief creative teams for quick turnaround, keeping testing efficient and effective.

Requirements

• Paid Social (Meta/TikTok): 1+ year preferred
• PPC / Google Ads: 1+ year preferred
• Across Paid Social & PPC: You've worked across a range of businesses and have demonstrable experience taking accounts from £100/day to £1,000/day while driving strong performance.

Preferred

• Apple Search Ads experience is a bonus

Benefits

• Work from home
• Flexible schedule
• Company pension
• Employee Ownership Trust - a genuine stake in the business
• 32 days holiday