Responsibilities

• Own a portfolio of charity client relationships and act as their main day-to-day contact.
• Lead client meetings, reporting conversations and regular strategic reviews.
• Understand each charity’s objectives, priorities, internal stakeholders and upcoming campaigns.
• Translate performance data into clear recommendations focused on donations, volunteers, campaign supporters, service users or other relevant outcomes.
• Manage expectations, keep communication moving and stay close to changes within client teams.
• Become a trusted adviser who can challenge constructively and recommend where FARRER can have the greatest impact.
• Set the strategy for Google Ad Grant accounts and oversee campaign creation, optimisation, compliance, reporting and continuous improvement.
• Coordinate with the wider team responsible for much of the hands-on account delivery, giving clear direction and checking the quality of the work.
• Keep our Google Ad Grant service best in class by staying current with platform changes, conversion strategy, account structure and analytics requirements.
• Support paid Google Ads, Meta, LinkedIn and TikTok activity where it forms part of a client’s programme.

Requirements

• At least two years’ experience managing Google Ads, with the judgement to set direction rather than simply report on activity.
• Strong client-management and communication skills, including confidence leading meetings and explaining complex performance clearly.
• A strategic and analytical mindset, with a consistent focus on client outcomes and growth opportunities.
• Excellent organisation and attention to detail, with the ability to coordinate delivery across multiple client relationships.
• Experience using GA4 and interpreting campaign and conversion data.
• An interest in improving processes, service design and the way a team operates as it grows.
• The confidence to identify and discuss additional opportunities with existing clients in a helpful, low-pressure way.

Preferred

• Google Ad Grants and charity-sector compliance requirements.
• Meta Ads, LinkedIn Ads, TikTok Ads or multi-channel paid media strategy.
• Looker Studio, Google Tag Manager or conversion-tracking implementation.
• Working with charities or non-profit organisations.
• Managing or mentoring junior team members.
• Writing case studies, thought-leadership content or supporting new-business pitches.

Benefits

• Hybrid working.
• Clear progression opportunities.
• Company pension.
• Generous holiday allowance.
• Team socials.
• The opportunity to work with some of the UK’s most inspiring charities.