Paid Ads Performance Marketer

Manchester, UK (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 weeks ago

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Job Summary

Own Meta ads scaling for lead gen with data driven optimization and cross team collaboration.

  • Own paid media on Meta: structure, bidding, attribution, and signal integration.
  • Drive creative testing and audience experiments to lift conversions.
  • Collaborate with creative and growth leads to inform strategy and spot growth opportunities.

Job Description

Responsibilities

  • Manage and optimise paid campaigns across Meta platforms (Facebook & Instagram).
  • Build and test creative variations, ad copy, and audience targeting to improve conversion rates.
  • Develop scalable campaign structures to drive efficient growth.
  • Collaborate with the creative team to brief new content and test fresh hooks and angles.
  • Analyse campaign data daily, identify trends, spot opportunities, and make data-backed decisions.
  • Stay on top of Meta Ads Manager innovations, best practices, and policy updates.
  • Contribute to wider growth strategy discussions across the agency.

Requirements

  • 3–4 years of hands-on experience managing Meta Ads campaigns (Facebook & Instagram).
  • Proven success scaling lead generation campaigns.
  • Strong understanding of campaign structure, bidding strategies and attribution.
  • Experience using tools like Google Analytics, Triple Whale, or Hyros.
  • Comfortable working with data and spotting performance patterns.
  • A proactive mindset; you test, learn, and optimise constantly.

Benefits

  • Hybrid setup with the flexibility of remote work and the energy of in-person collaboration.
  • A structured onboarding plan and clear progression opportunities.
  • Good Vibes Initiative: 6 extra paid days off per year for wellbeing activities think hikes, bake offs, sports days, all the fun stuff!
  • Additional annual leave for every year of service.
  • Clear growth path and monthly performance bonuses.
  • Work From Anywhere Policy
Leadly logo

Leadly

Delivering leads at scale to the most trustworthy financial companies nationwide.

Manchester, England, GBR
44 employees (19 in marketing)

Traffic Signals

Monthly Visitors
4.6K
Traffic Source Mix
Search
35.9%
Direct
41.8%
Referral
11.8%
Social
7.6%
Paid
1.8%

Headcount Trend

Current headcount: ~46

Marketing Team

Marketing Team Size
13 (30% of company)
Marketing Roles Posted (Last 30 Days)
4