Responsibilities

• Own the strategic direction of your accounts — the strategy starts and ends with you.
• Build strategic roadmaps that guide Organic Media activity across SEO, Social and Digital PR.
• Run regular strategy sessions, quarterly planning, workshops and ongoing strategic reviews with clients.
• Develop integrated Search Journey strategies that connect audience demand with commercial objectives.
• Create KPI frameworks, channel playbooks and measurement plans.
• Work closely with Client Services to develop commercial recommendations, budget allocation and growth opportunities.
• Proactively identify opportunities — before the client or the data asks the question.
• Personally lead solutions for new business pitches – helping form organic media strategies for new clients.
• Always have 3–6 month roadmaps in place for clients.
• Build, train and mentor a small handful of organic analysts & or creators directly line managing junior risers and ensuring standards throughout - training, setting process, feedback and quality assurance

Requirements

• 4–6 years' experience in SEO, content strategy or integrated digital marketing.
• Experience developing multi-channel Organic Media strategies.
• Strong understanding of Search Journeys, search intent and content planning.
• Experience conducting content gap analysis and identifying commercial opportunities.
• Experience presenting insight and performance stories to clients and senior stakeholders.
• Knowledge of AI Search, LLM visibility and modern search behaviour.
• Experience using platforms such as Ahrefs, GA4, Search Console or Sistrix.
• Excellent communication, presentation and stakeholder management skills.